Three Things I Learned From Marc Romano of Ignyte

What do you call a thousand lawyers…

Most of you will read this and think it’s the beginning of an old lawyer joke that ends with the words, “a good start.”  But after an  inartful twit by Brian Tannebaum led me to watch this video sponsored by Avvo, at the cost of almost an hour of my life.  The claim was that a thousand lawyers watched it live. There is no indication that a thousand lawyers thereupon stormed Avvo’s headquarters demanding recompense.

I suspect that none of these thousand lawyers read  Tannebaum’s publication of an email he received from Marc Romano, the president of a branding company called Ignyte.  Romano was incensed by Tannebaum’s post at  Above the Law, where he called the efforts of people like Romano “silly.”  Romano didn’t like being called “silly,” and decided to let Tannebaum have it.

Frankly, I’m convinced that you don’t know what your talking about and if you’re so busy defending peoples rights, where do you find the time to write self serving pieces like this with the intention of degrading others who are delivering great value to the profession. You seem to have impressed a grand total of 23 people who hit the “like” button. Not so good.

Lesson Number 1: Marc Romano lives in his parents basement, and spends his days sitting on an old sofa eating Cheetos.  “Huh,” you say?  Not so fast, I say. Aside from his projecting onto Tannebaum his assumption that if Tannebaum has the time to write an ATL post, he must not be “so busy,” he also qualifies his assumption by noting that 23 people hit the “like” button. “Not so good,” he concludes.

What this tells me is that he thinks hitting the like button is not only an important indication of agreement, but that he remains mired in adolescence, where validation by such things is a critical part of one’s self-esteem.  Lawyers don’t hit the like button because it’s irrelevant. Lawyers don’t care if anyone hits the like button. Children do.  No lawyer would ever suggest that the number of “likes” carries any meaning. No grown-up either.  Thus, Marc Romano is a child, either in age or mentality.

In the future, you need to back up your claims with facts supported by credible third parties. The word of Brian and Brian alone simply does not cut it with intelligent people. Then again, maybe that’s not your audience.

I have limited time here. I have seven law firms that we’re rebranding and several holiday parties to attend in the evening by past clients who simply want to thank us for putting them on a positive path. They are all thriving and focused on the future of their firms as opposed to Brian who is desperately defending the past.

Lesson Number 2: Nobody knows who Marc Romano is.  There are many well-known legal marketers, for better or worse, and they’ve graced these pages and others because of their profile and utterances within the legal profession.  But I’ve never heard the name of Marc Romano until now, not that I’m the bar by which legal marketers measure themselves.  More importantly, Marc Romano knows that he doesn’t exist. How do I know this? Because he felt compelled to inform Tannebaum of his awesomeness.

The juxtaposition of the two paragraphs is interesting, calling out Tannebaum as lacking in credibility for not supporting his claims by “credible third parties,” while offering claims of his own that are not merely unsupported, but contradicted by the fact that no one has ever heard of him before and his need to tell Tannebaum who he is and why he’s fabulous.  Of course, Tannebaum has been given a soapbox on Above the Law to express his claims.  Romano has not.  Somebody doesn’t think Romano’s views are as worthwhile as Tannebaum’s.  That must hurt Marc Romano deeply.

Here’s more about Marc:

Judgment against Ignyte, Inc.

Lesson Number 3: No matter what the view from the sofa in the basement, there is a real world outside. It can be a harsh world. It is a world where Marc Romano and Ignyte, Inc. was sued.  It is a world where Marc Romano was not found sufficiently credible to prevail.  It may not exist in the world of his parents’ basement, but it does exist in the world of lawyers. I have no idea how many “likes” it got.

I wonder whether the thousand lawyers who watched the Avvo webinar in the hope that they would gain a magic secret that eluded them, and enable them to gain fabulous wealth while living the life they always dreamed of, felt empty and unfulfilled afterward.  Did they realize that they gained nothing from the words slaughtered for nothing?  Did they recognize the meaningless promises that were never kept?

As lawyers, we are tasked with distinguishing between viable concepts and argument and, well, nonsense. Granted, many fall for Nigerian 419 scams on the internet, lacking the knowledge and sophistication to recognize lies.  Did the thousand lawyers see that they had an hour of their lives squandered?  Romano demanded proof.  Avvo provided it.  Did the thousand lawyers learn anything from this?  Will they learn the three lessons I did from Marc Romano?

12 comments on “Three Things I Learned From Marc Romano of Ignyte

  1. REvers

    Since you’re now validated, you can start hitting all those holiday parties. Make sure you’re wearing a big ring for people to kiss.

  2. Catherine Mulcahey

    I like you, but I’m not in like with you. Maybe if you get rebranded, on a positive path or some other positive place, we can start focusing on the future. Subscribe now, and I’ll send you the details.

  3. mike corleone

    [Ed. Note: I allow this sockpuppet/shill nonsense for your amusement, as this may be one of the most pathetic attempts at salvaging dignity I’ve ever seen.

    Special note to Romano: When you’re butthurt and trying desperately to undo the damage caused by your monumental stupidity, do not create sham sockpuppet accounts at yahoo. Nobody but spammers and sockpuppets uses yahoo.  And Mike Corleone? Seriously? Just pathetic.]

    In response to this unusual post, I happen to Mr. Romano quite well. Here’s my opinion. Mr. Romano is a brilliant brand manager and strategist. He helped to move our company from 6 million in revenue to 24 million over a period of two years. That growth during a very challenging time can largely be attributed to the work he did for us and the ongoing guidance he provided.

    Many of the people I spoke with that worked with Ignyte have the said the same.

    He is a man with solid discipline and high integrity. As for the minor suit you mention here, I happen to know it was a matter of a bad hiring decision and a difference of opinion over value provided. It was a minor incident. He was looking out for his client’s best interest. These types of situations occur with most business owners including myself. It is simply a cost of owning a business and having to manage through what I refer to as the “people challenges”.

    Mr. Romano is well respected in several industries, business circles and among the legal profession where he has done a great deal of good for many firms and many lawyers. Without question, I and my management team will continue to refer him to anyone who is in need of his services and the services of Ignyte.

  4. SHG

    I am deeply sorry I caused you this much pain, Marc. Eventually, it will not hurt so much. Maybe next time, you will think before doing something monumentally stupid, and then you won’t have to exacerbate it with suckpuppet comments like this.

  5. Super Lawyer

    Hey Marc Romano at Ignyte ignore the naysayers, I’m a believer. You clearly have the support of Mike Corleone. Evidently you have a great rapport with one another since you speak exactly like and use identical phrases as one another. It’s nice to find people that you can identify so closely with in these topsy turvy times we live in.

    Mike, I would love to apply for a position at your firm. Wow, a law firm that has grown from 6 million to 24 million in revenue, that’s such tremendous growth as to almost be unbelievable but when I search for your name on Google only pages about the movie The Godfather come up? Surely you can’t be the same person? If so, I am glad you have put a life of crime behind you and are working on the right side of the law now. Can you please reveal the name of the firm you work with? In this economy I think we would all love to be employed at a company that has had a growth 400% in revenue in two years.

  6. Sonny Corleone

    The “minor suit” Marc Romano of Ignyte referenced here as linked from the Faraci Lange website listed above allegedly has to do with Romano not paying subcontractors for work that he and his firm did receive renumeration for. This must be how he is able to attend so many holiday parties, getting someone else to do the work for you without actually paying them. All of this is a matter of public record and cannot be denied.

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