Most of you will read this and think it’s the beginning of an old lawyer joke that ends with the words, “a good start.” But after an inartful twit by Brian Tannebaum led me to watch this video sponsored by Avvo, at the cost of almost an hour of my life. The claim was that a thousand lawyers watched it live. There is no indication that a thousand lawyers thereupon stormed Avvo’s headquarters demanding recompense.
What do you call a thousand lawyers…
I suspect that none of these thousand lawyers read Tannebaum’s publication of an email he received from Marc Romano, the president of a branding company called Ignyte. Romano was incensed by Tannebaum’s post at Above the Law, where he called the efforts of people like Romano “silly.” Romano didn’t like being called “silly,” and decided to let Tannebaum have it.
Frankly, I’m convinced that you don’t know what your talking about and if you’re so busy defending peoples rights, where do you find the time to write self serving pieces like this with the intention of degrading others who are delivering great value to the profession. You seem to have impressed a grand total of 23 people who hit the “like” button. Not so good.
Lesson Number 1: Marc Romano lives in his parents basement, and spends his days sitting on an old sofa eating Cheetos. “Huh,” you say? Not so fast, I say. Aside from his projecting onto Tannebaum his assumption that if Tannebaum has the time to write an ATL post, he must not be “so busy,” he also qualifies his assumption by noting that 23 people hit the “like” button. “Not so good,” he concludes.
What this tells me is that he thinks hitting the like button is not only an important indication of agreement, but that he remains mired in adolescence, where validation by such things is a critical part of one’s self-esteem. Lawyers don’t hit the like button because it’s irrelevant. Lawyers don’t care if anyone hits the like button. Children do. No lawyer would ever suggest that the number of “likes” carries any meaning. No grown-up either. Thus, Marc Romano is a child, either in age or mentality.
In the future, you need to back up your claims with facts supported by credible third parties. The word of Brian and Brian alone simply does not cut it with intelligent people. Then again, maybe that’s not your audience.Lesson Number 2: Nobody knows who Marc Romano is. There are many well-known legal marketers, for better or worse, and they’ve graced these pages and others because of their profile and utterances within the legal profession. But I’ve never heard the name of Marc Romano until now, not that I’m the bar by which legal marketers measure themselves. More importantly, Marc Romano knows that he doesn’t exist. How do I know this? Because he felt compelled to inform Tannebaum of his awesomeness.
I have limited time here. I have seven law firms that we’re rebranding and several holiday parties to attend in the evening by past clients who simply want to thank us for putting them on a positive path. They are all thriving and focused on the future of their firms as opposed to Brian who is desperately defending the past.
The juxtaposition of the two paragraphs is interesting, calling out Tannebaum as lacking in credibility for not supporting his claims by “credible third parties,” while offering claims of his own that are not merely unsupported, but contradicted by the fact that no one has ever heard of him before and his need to tell Tannebaum who he is and why he’s fabulous. Of course, Tannebaum has been given a soapbox on Above the Law to express his claims. Romano has not. Somebody doesn’t think Romano’s views are as worthwhile as Tannebaum’s. That must hurt Marc Romano deeply.
Here’s more about Marc:
Judgment against Ignyte, Inc.
Lesson Number 3: No matter what the view from the sofa in the basement, there is a real world outside. It can be a harsh world. It is a world where Marc Romano and Ignyte, Inc. was sued. It is a world where Marc Romano was not found sufficiently credible to prevail. It may not exist in the world of his parents’ basement, but it does exist in the world of lawyers. I have no idea how many “likes” it got.
I wonder whether the thousand lawyers who watched the Avvo webinar in the hope that they would gain a magic secret that eluded them, and enable them to gain fabulous wealth while living the life they always dreamed of, felt empty and unfulfilled afterward. Did they realize that they gained nothing from the words slaughtered for nothing? Did they recognize the meaningless promises that were never kept?
As lawyers, we are tasked with distinguishing between viable concepts and argument and, well, nonsense. Granted, many fall for Nigerian 419 scams on the internet, lacking the knowledge and sophistication to recognize lies. Did the thousand lawyers see that they had an hour of their lives squandered? Romano demanded proof. Avvo provided it. Did the thousand lawyers learn anything from this? Will they learn the three lessons I did from Marc Romano?