So everybody has a blog these days. I know this because I read the bios of people on twitter, and they say so. I check out the CLE “how to blog” offerings that arrive daily in the email box and see the lawyers teaching have blogs. The only problem is that, most of the time, I’ve never heard of them.
And according to what they say, they are renown, award-winning, famous and very important bloggers. And still, I’ve never heard of them. Sometimes I check out their blogs, and they have a handful of posts at most, the last of which was written a few months back. Mostly dreck.
Some copy drivel from the news and toss in the marketer’s required “call to action.” Some are obviously written by close friends from Bangalore, for whom English is a third language. Some shamelessly cut and paste, flagrant theft of another person’s efforts, without a thought added. But they’re bloggers. That’s what they say. And famous ones at that.
Connie runs around the interwebz attempting to curry favor with other bloggers. His name isn’t really Connie, but I call him that as a pointed joke. I doubt he thinks it’s funny, as I’m harshing his branding strategy. His real name is Christopher Hill, but you will never see a comment left by anyone with that name. Nope. Instead, his comments are left in the name of ConstructionLaw at places where real lawyers hang, like the Puddle.
Not that his comments would generate much by way of discussion, as they’re invariably insipid, but then, why bother to put in thought if the only point is to use the comments on other people’s blogs to brand and market yourself? Connie isn’t there to talk, but just to add his brand and link. The theory is that if someone does this enough, you will remember the brand and forget the vacuous comment behind it.
But everybody is a blogger, and so too is Connie. Because of my generosity of spirit, I decided to check out Connie’s blog, Construction Law Musings. Cool name, right? And the first post I stumbled on took me by surprise.
How a Legal “Blawg” Helps! (Thanks Blog for Profit)Written on August 16, 2013 by Christopher G. Hill
Originally posted 2009-10-19 11:00:37.
Here’s an excerpt of my guest post:
When I started Construction Law Musings back in December of 2008, I did so on a whim. I had heard that a blog was a good way to get ideas out there and that I could get some benefit, so I dove right in and charged ahead.
All that changed shortly after I started to become active on Twitter and post regularly Construction Law Musings.
For the rest of my Musings at Blog For Profit, click here.
Grant Griffiths? Well, that was a blast from the past. For those of you who haven’t been around the blogosphere for too long, Grant was an early adopter, working hard with Susan Cartier Liebel to push the marketing envelope. His schtick about how he transitioned from lawyer to marketeer and blogging coach omitted a bit of a nasty detail. The ubiquitous Griffiths sort of disappeared after that, at least among lawyers. Apparently, not all lawyers. Apparently, not Connie, who deeply appreciated Grant’s buttkick.
Knowing how closely tied Grant was with Susan, I took a guess and, surprise, found Connie was a teacher at Susan’s Solo Practice University, where young lawyers are trained to be marketing juggernauts like Rachel Rodgers.
Maybe Connie is a good lawyer. Maybe even a great lawyer. I dunno. It would seem that a good lawyer would be more circumspect about the people he lauds on his blog, like Grant Griffiths, but it’s hard when your eyes are so utterly blinded by marketing and appreciation for any crumb thrown at you. Obviously, Connie is neither picky about who he associates with, nor critical about the gutter in which he wallows.
At the Puddle, Connie replied to a typical Brian Tannebaum joke in response to a post by Sam.
Connie didn’t get the joke. But Connie is a blogger. And Connie is branding. And Connie is marketing. And Connie is a lawyer. Yet, he didn’t get the joke. Ironically, Connie is indeed one of the “cool kids” Brian pokes in his joke. He just doesn’t realize it.
I bet that Chris Hill would be a fine guy to have a beer with. Maybe we could talk about how his practice is going and all the things he’s trying to do to make his practice happen. But there is no person named Chris Hill, just a phony brand called ConstructionLaw, that’s hooked up with other phonies, trying to market their way into reality. I bet if we had a beer, he wouldn’t want to be called Connie. And yet, he hides his name behind his brand.
So when you write in your twitter bio that you’re a blogger, are you? After all, everybody says they are, just like Connie. Who are you fooling?