When Tim Cushing twitted me a link to a post called Disrupting the Legal Industry, I shrugged. Another website dedicated to promoting the blind adoration of idiotic schemes to make money off lawyers. Nothing new there. But I was wrong.
Included within the post, among the flotsam and jetsam of drivel that has no chance of either making money or achieving anything worthwhile, was a gem. A diamond. The name is at first disturbing. Lawdingo.
But I soon realized how perfectly the name suited the concept.
Founder and CEO Nikhil Nirmel said one of the more popular features…is the ability to “get a call now” — Lawdingo can instantly connect users with a relevant lawyer by phone.
Before heaping too much praise on Nirmel, it’s important that you appreciate what a funny guy he is. This isn’t another little pompous jerk who spouts marketing nonsense in lieu of actual thought. Oh no. This is a very funny guy. Proof? Watch this:
See? Did I tell you this kid was funny or what? And not just funny, but sma-aa-art.
Y Combinator-incubated legal startup Lawdingo is announcing that it has raised another $690,000 in funding.
That brings his total angel funding to $850,000. The plan is to charge each mark a monthly fee to be available at any moment for a telephone call for someone to ask a free question. And if you think he’s only sucked in money from people who are clueless about the legal profession, you are so wrong:
Nikhil, Congratulations! This is no small feat and you have the right attitude. Looking forward to working with you soon to introduce our students to Lawdingo.
@SoloPracticU We are looking forward to working with SPU too!
Oh, you sly devil. I see what you’re doing there, and I bow to your brilliance. This is the best scheme yet to cull the lawyers who are too stupid, too incompetent, utterly without business or the ability to get a paying client so that they would pay, yes pay!, for the privilege of sitting by the silent phone awaiting the opportunity to answer questions for free.
And you’ve not only come up with the perfect scheme to make lawyers slaves to free advice, while paying to do so, but you’ve managed to get the mother hen of self-promotion to beg the sly fox to come into the chicken coop.