Despite my early protestations, I’m on twitter. I’m followed by a lot of other twitterers. I don’t follow them back because I have no interest in buying what they’re selling. I don’t follow them back because I don’t know who they are or have any reason to believe I want to engage in a discussion with them. I don’t follow them back because they’re nuts, stupid, childish or just not funny.
I have a facebook account, a LinkedIn account and a Google Plus account. I never use them.
Still, I hear from a lot of people about social media. They tell me they have to use it because this is the future. They tell me that if they don’t, they’ll “miss the train” and all the other people who do use it will make oodles of money, take all the good cases, sell their wares, while they just sit there waiting for the phone to ring.
So I ask, “and are you making oodles of money off social media?”
No. They’re not. They’re spending hours of time at a stretch, chatting it up with people they don’t know who are busy trying to create bonds of trust with them so they will buy. But nobody’s buying. Everybody’s selling. They don’t really trust anyone, but engage in a mutual bond of desperation. They play with disembodied characters on a screen, afraid to be so rude as to not reply for fear that this person will be the one who has the big case or will make the big purchase. They pretend to care. Or maybe they really do care, for lack of anything real to care about. We’re reduced to caring about disembodied characters on a screen.
If only they knew that it was some kid who prays that someday they’ll have a pot to piss in, hoping that the old time lawyer will throw them a bone. You won’t make any money off them, but you spend time away from your children for them. This is your life? Your future?
While social media technically uses only a couple of our senses, the one that I use the most is my sense of smell. I smell the stench of desperation.
Take a gander at my twitter followers. One of the latest, a criminal defense lawyer no less, includes in his twitter bio that he has “easy payment plans.”
Is there no dignity left? Is there no one so shameless that you won’t do anything for a few pennies?
A few years ago, the question was how long it would take for social media to go mainstream, so bring in the majority of Americans who ignored their computers and sat on the sidelines of social media. It was killing the early adopters, those who hoped to be social media rock stars and bask in the adoration of converted luddites. They were so important within their inconsequential sphere, and wanted to be appreciated by the broader swathe of society that had yet to learn that they absolutely had to jump on the social media train or be left to die like the dinosaurs.
Someone else can crunch the numbers and let me know if the majority of Americans are now engaged in social media. I don’t follow it because I don’t care. I’m nothing more than an observer of this phenomenon.
What I observe is a nation so desperate, so shameless, so lacking in anything remotely resembling a spine or self-respect, that they have turned these tools into a black light district.
It’s not that I’m special. I’m not. Just another guy with a twitter account, and one whose twits are remarkably unworthy of anyone else’s time. But then, people aren’t following me because they think I will twit something pithy or witty. They follow me because they wrongly hope I will buy whatever they’re selling.
I’m disgusted. Is that the reaction you’re trying to evoke? Every day, this video becomes increasingly real.
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What, no layaway? He needs to get with the times. Walmart has it, K-Mart hasit.
Great Marty. Give him ideas.
Social media marketing is only concerned with validation: buy something and they’ll promise to get you free parking on the useless information superhighway on the road to dwindling wealth and fleeting fame.
If you don’t use Facebook, where do you go to find the latest videos of cute kittens? (You do like cute kitten videos, right?)
I love cute little kittens. Especially when they’re fried.
Scott, you don’t know me. I follow you on twitter. I follow you because you’re occasionally funny, your blog posts usually make me think, and every once in a while read something on your blog that makes me a better lawyer. For me, the value I get from twitter its through its delivery of information to me, not its ability to allow me to broadcast thoughts.
Thanks, Joe. Occasionally funny?
I originally wrote the comment without qualifying “funny,” but I had to temper that comment so I didn’t sound like too much of a sycophant. You also scare the crap out of me.
You made my day. Thanks again.
I’m funny and you don’t follow me. I think that’s why my Klout score is so low.
Didn’t you used to have a blog? And it won some award or something?
We follow you for your wit and wisdom .. and the branding tips. Speaking of which, more of that please.
Yes, I am witty and wisdomy, not to mention brandy and tippy. That’s me.
We follow you for your wit and wisdom .. and the branding tips. Speaking of which, more of that please.
Do you plan to keep reposting this comment? I mean, it’s an okay comment, but really, once would have been more than sufficient.
We follow you for your wit and wisdom .. and the branding tips. Speaking of which, more of that please.
<sigh>
Sorry, I couldn’t resist. On a less juvenile note, it would be more difficult for the barraters and shysters to pollute the social media environment, if the ABA, state bar associations and law societies did not enthusiastically promote the law marketing agenda under the guise of CLE. Issuing redundant, ex post facto Opinions to the legal profession on “do’s and don’ts” in using social media, while remaining cavalier about the steady, precipitous decline and bastardization of the practice of law represents an abject regulatory failure, writ large.
They do so love marketing CLEs. How could it be wrong for lawyers if the bar associations embrace it?