So what if you’ve just been caught standing over the dead body, blood dripping off the knife in your hand, muttering to yourself aloud that you probably shouldn’t have done it. Who cares? Your lawyer has an iWatch.
Yesterday, the beloved Apple announced the introduction of the iPhone 6, attempting to make a screen large enough to compete with Androids, and the iWatch, showing that it learned nothing from the failure of Google Glass. My pal, Kevin O’Keefe, leaped on the news to explain what this means for lawyers.
What’s the impact on lawyers and business development?
Content consumption, content sharing, and social networking online on mobile devices is taken to new heights. Mobile devices more elegant and user friendly than laptop and desktop computers.
So you now have the option of reading the small print on your smartphone or the far smaller print on your watch? Why this is elegant at all, no less more, is unclear, but as for user friendly, it appears Kevin’s never walked down the streets of Manhattan bumping into kids looking at their mobile devices instead of where they are going. It’s angry birds for those of us who don’t feel the need to die by taxi.
Mobile devices, such as the iPhone 6 and “iWatch”, enable us to network with clients, prospective clients, and the influencers of those two (bloggers, reporters, association leaders) with a finger or two thumbs.
I think Kevin means that we can now give potential clients, the ones who keep calling to “just ask a question,” the finger, any time, anywhere.
Lawyers who know how to use mobile devices to develop an intimate relationship of trust with their target audience will be far ahead of those lawyers who look at the iPhone 6 and “iWatch” as expensive toys.
Smart lawyers will invest in those things they enjoy using for business development. Reading and sharing articles because you enjoy consuming content on a larger iPhone works wonders for networking. After all, content is the currency of relationship building.
Try as I might to glean some meaning, this appears to be unrelated words, strung together as if they have some inexplicable connection, but have absolutely no meaning at all. In other words, brilliant.
But what I kept asking, as I read Kevin’s lovely prose that filled my heart with Apple-envy and made me want to curse Jack Heuer for scarring me with the expectation that a watch should last beyond V. 1.2, I read eagerly to learn of how this game changer would save my clients from a life of misery.
Your kids, you and your spouse/partner on vacation, and coaching soccer is the stuff life is made of. Taking and sharing pictures of all three, and more, on Facebook, Twitter, and Instagram endears us to friends and business associates.
Maybe I’m not attuned to today’s dynamic lifestyle, but it strikes me that sending pics of the great times we’re having to a guy doing life plus cancer will not endear me to him. Heck, I can’t even imagine that it will make him want to pay his bills. In fact, it almost seems, well, a little disturbing to remind people in misery that we’re having a good, no, a great, time. Wish you were here!
The “iWatch,” arguably serving up distractions at first will make for faster responses to texts, phone calls, and emails. You may even have some fun sending some “emotion messages” which it allows.
Aha! Finally, a use that lawyers can love. Think of the impact of “appeal immediately” in an “emotion message.”
No question many lawyers will look at those of us buying the latest and greatest from Apple as techies or flakes. But like the iPad before these two, the opportunities the iPhone 6 and “iWatch” serve up for networking online make the thousand dollar investment worth it.
Not that I’m proud of myself, but I had a tablet. I took it with me to trial once, and couldn’t find anything to do with it other than show the court officers, who grew bored with it as fast as I did. I sold it on ebay.
But I don’t see Kevin as a “techie or flake.” I would never say such things, mostly because those aren’t the words I prefer. Rather, I see a struggle to desperately try to explain why it’s critical for lawyers to embrace technology that serves as yet another delivery mechanism to play candy crush while waiting for your case to be called.
What I fail to understand is why Kevin didn’t bother to mention the really significant uses of the iWatch. First, obviously clients will flock to lawyers who sport an iWatch strapped to their hairlessly manicured wrist, because they know that he’s cutting edge.
And second, the confidence and security clients will feel as they await the jury’s verdict in their double homicide knowing that their lawyer flashed his wearable tech during summation, blowing away every hipster selected to seal his fate. Or else to send an emotion message to the defendant’s wife telling her not to bother making a family dinner that night, as her husband won’t be coming home. Ever.
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Dear Client
I hope you’re enjoying being presumed innocent while waiting for your trial. Hope that ankle bracelet isn’t too tight LOL! Anyhow real bummer is that I just spoke with the prosecutor and he’s not playing ball with me, he still looking for you to plead guilty in return for a reduced sentence of 15 yrs! I say think about it. While you’re at it take a look at some of my photos from my awesome family trip to Disney. The prices there are crazy amiright?! but I have awesome clients like you who pay on time and afford me the luxury of getting home on time for dinner 🙂
Your pal and lawyer
AP
Sent from my iWatch
What client doesn’t love Disney?
You’ve got the tone right, but this is way too coherent for something sent from a watch. In my experience, the smaller the device, the more incomprehensible the message. I think we might see a future where each watch message requires a phone call for clarification.
On a land line, so you can actually hear.
It is not an iWatch, it is Watch.
If Kevin tells me it’s an iWatch, who am I to disagree?
Everything is an iPhetish
No clue who “Kevin” is, but I am depressed anybody affiliated with the legal community would write this drivel.
Kevin’s a good guy. He bought me a beer once.
Yeah, but I have no beer and had to contemplate that junk. You made me do that.
Realizing an outsider’s opinion isn’t worth the pixels it consumes, the only impact these might seriously have on the legal profession is providing high def video of your clients getting beaten up by cops while being told to stop resisting or stop grabbing my gun.
As the amazing Kevin Spacey said at the closing keynote of Content Marketing World yesterday: “Audiences don’t care about platforms, they care about stories.”
Besides, all of these form factors (Phablets, Tablets, Watches, and Phones) have existed for a year now. Apple’s just catching up with more forward looking organizations like Samsung, Google, and Pebble.
Well, if Kevin Spacey said so. Oh wait, the actor?
Yes, that Kevin Spacey. He (sometimes slipping in and out of Frank Underwood and impressions of Joe Pesci, William Shatner, and Christopher Walken) was our keynote at Content Marketing World this week…It was amazeballs.
You realize that actors play characters, right? Spacey is pretty good at it. You do understand this, yes?
“But I don’t see Kevin as a ‘techie or flake.’
Not only that, Kevin O’Keefe, a Midwesterner and former trial lawyer who I had breakfast with one shining August morning at Pike Place a few years ago when I was headed to Alaska, has got to be one of the last real men left in Seattle. Seattle is now World Headquarters of Sensitive New Age Guys . You been there lately, Scott? Bet you the guys there even type with a lisp. As I recall the conversation, at one point I advised Kevin to move to Takoma: shot glasses, testosterone, mindless women, bowling.
Let’s not get too crazy, though he does wear bowling shoes at all times in case there’s a pick-up game.
Bowling shoes are rad.