When Jamie Casino’s Superbowl ad went viral, everyone said it was the most awesome lawyer commercial ever. Sure, anyone with half a brain realized how awful it was, throwing criminal defendants under the bus, trading on his brother’s death for a buck, but those were the details. It was AWESOME!!!
There are any number of funny, disgusting, abhorrent, awesome things posted on Youtube everyday. What made this different was that it was by and about a lawyer, so we took notice. Lawyers aren’t usually the cool kids, and nobody pays us much attention, so this was a major shift. Everyone was watching. Enough so that it got Casino a reality show gig.
According to Deadline, Warner Horizon Television signed Casino to create Casino’s Law. One of the producers from The Bachelor will develop the show, which doesn’t have a concept yet, but hey, that’s not important right now. Hopefully, it will feature more flaming sledgehammers.
It doesn’t have a concept yet. Sigh. Remember when shows had plots? And no real housewives?
But Jamie Casino was then. Hours have passed, and it’s now time for the old awesome to meet the new awesome. Jamie, meet Dan Muessig.
Not even a lawyer for a year, Dan is today’s flavor of awesome. At the Puddle, Sam Glover notes that his law chops may not match his “over the top” advertising chops very well, but that doesn’t mean it’s not the “greatest lawyer ad ever.” Want to bet there is a 3L pounding out a script right now to use on the day after he passes the bar?
I’m going to take a huge leap of faith and guess that the Muessig ad was a mash of a tiny bit serious and lulz, way heavier on the lulz to get everyone laughing at the absurdity of the video while spreading his name and, if you notice that accurate serious caveat slipped into the middle that no lawyer can guarantee an outcome, maybe catching some interest. But come on, moonshining? That’s funny.
Worst case is it goes viral, and what kid doesn’t get a woody over that? Best case is he gets the slot previously held for Jamie Casino, who is now relegated to the junk pile of old awesomeness. Let’s face it, nobody cares about Casino now that Muessig has stolen the awesome sauce. And if it makes you feel any better, Jamie, nobody was going to watch your show anyway. Nobody.
The question is how far this game will go. What will the next “most awesome lawyer ad ever” do, burn courthouses and shoot judges? Hey, I can laugh at a video made in good fun as well as the next guy, and I have to admit that Muessig’s video was funny. But as we’ve already learned, once the race to the bottom begins, it’s hard to stop.
So have fun with these outrageous and awesome videos, and enjoy the fact that people might actually see lawyers as having a sense of humor, or at least not be as much of a bore as they thought. But if Dan Muessig made this to not only be awesome, but to be real, we have a very different problem.
Yet, I reject that idea because no one could have done this without intending it to be fun for all. So have fun. Enjoy. And let’s all agree that the joke was great, but now it’s played, and move on.