In a very unfortunate decision, Matter of Moran, by the Appellate Division, Fourth Department (located somewhere in the wilds of upstate New York), we now know that blatant self-promoting puffery by a lawyer on his website constitutes “constitutionally protected hyperbole.” This decision was picked up by Legal Profession Blog, and then Law.com’s Inside Opinions.
While the lawyer, James Moran, was suspended for other reasons, including loaning $700,000 to clients for non-litigation related purposes (showing that he wasn’t doing too badly with his puffery), the Court stated:
“Respondent also admitted that he posted language on his website suggesting that potential clients should seek out the ‘best lawyer’ and setting forth criteria for determining whom the ‘best lawyer’ might be. In addition, he set forth his own credentials, including that he was a certified trial specialist. … We conclude that the posted language contained no demonstrably false information and was, at most, constitutionally protected hyperbole.”
Now, you’re probably pulling out your pocket Constitution right now, looking to see where the word “hyperbole” appears in the First Amendment. Trust me, it’s not there, although there is a reference to emanations and penumbras.
Before I finally succumbed to creating my own website, I googled to see what others had done. It was, to be kind, shocking. The first half dozen lawyer websites I stumbled across were worse than patently offensive; they were flagrantly false and deceptive. It appeared that the best substitute for competency is the willingness to openly prostitute oneself and the knowledge of how to use google search terms.
You doubt me? Well check out one of my favorites, the lawyer profile of the most prolific promoter in New York criminal defense:
R*** B**** founded The B**** Law Firm with one goal in mind: to win cases. Mr. B***** is an experienced New York criminal defense lawyer handling all types of criminal cases. He personally obtained hundreds of victories in criminal court before even completing law school– while working under the District Attorney’s Office. He went on to continue his legal career working as an attorney in one of the country’s most prestigious law firms. Mr. B**** has appeared as an expert criminal defense consultant on FOX News Live
Now I’ve been around for a while and either know, or know about, most of the folks who work in the criminal courthouses of New York. I’ve never heard of this kid. But he’s apparently accomplished an awful lot for someone admitted to practice law in the year 2000. You would think his name would be on everyone’s lips, considering what a great lawyer he is.
It’s been an issue for me that this is what lawyers, particularly young lawyers who are far more computer savvy and, unfortunately, far more inclined to dip into the gutter, are inclined to do to get clients. Forget professionalism. Forget dignity. Forget integrity. I thought this was plain old slimy. But now, I’m told, it’s constitutionally protected hyperbole? Give me a break.
We write about how we want to empower the consumer of legal services to make sound choices in retaining a lawyer, and how more information (regardless of quality or deceptive nature) adds to the body of knowledge available to the consumer. What a load of crap. Information is fine, but only if it is honest, legitimate and meaningful. Information that is crafted for the purpose of playing consumers is wrong, and demeans the profession.
Some may read this and say that clients aren’t going to be mislead by this flagrant nonsense. Well, you Pollyanna’s, they will and they are. Clients have always struggled with a means of determining how to select a lawyer, what to look for and whom to trust. Whether they admit it or not, they really want some hyperbolic claims (not to mention a few guarantees) to give them comfort in the cold darkness of their jail cell. Most criminal defendants aren’t the most learned or thoughtful in society, and are not inclined to parse the details.
But now that the Fourth Department has made it clear that lawyers are entitled to indulge in “constitutionally protected hyperbole,” my entire outlook has changed. So I’m trying to come up with a new tag line. “I’m the best and all the other guys suck!” Subtle yet dignified, right? Well, at least it’s protected. I better register it before that kid steals it from me.