Is the Patient Stable?

Dan Solove at  Concurring Opinions and Orin Kerr at  Volokh Conspiracy are discussing whether the blawgosphere has stabilized.  According to Orin,


The major new blog was David Lat’s Above the Law, which has quickly become highly trafficked. But there were surprisingly few new blogs that took off, and many more blogs that looked bright in 2006 but became mostly or entirely dormant in 2007. Most of the major blogs have kept going, and readership on the whole has been roughly stable. But my sense is that there hasn’t been a lot of growth in overall law blog postings and readership.

Dan largely agrees:


I think Orin is right — partially. Here’s where I think he’s right. Many blogs have very small audiences. Only a few law blogs have more than 1000 readers per day. My guess is that the number of law blogs with more than 1000 readers has not increased dramatically over the past few years. There are so many blogs that a person can read, and many folks have found their favorites now and are content. Of course, there’s always the possibility of an exciting new blog on the block that will quickly attract an audience. But in our experience at Concurring Opinions, it takes time and lots of work to build an audience.

This discussion, of course, is one amongst the big boys, the A-list of the old line blawgosphere.  To give you an idea of what this means, when Orin post a link to one of my posts here, I saw a jump in reads to the tune of 3500.  Let me tell you, that’s a huge number, and it was clearly a product of being linked over there. 

But I think that both Dan and Orin, perhaps because they are now old line blawgers or perhaps because only the broader interest law blogs find a permanent place on their radar, have underestimated the worth of niche blawgs in the practical blawgosphere, of which Simple Justice is proud to be a member.

When I started, less than a year ago, I was thrilled to reach the 100 reads a day level.  This exceeded my expectations, and I really had no idea whether anyone would bother to come and read anything I wrote.  Today, my reads typically exceed 1000, usually in the area of 1500 a day.  Granted, this is a minute fraction of the potential audience, even for the niche of criminal defense law, but this reflects 1500 people who could spend their time doing something else, but choose to stop by, see what’s here, and spend a few minutes reading.  It’s really very gratifying, and I consider this experiment a huge success.

Will I ever reach the exalted levels of Davit Lat?  I doubt it.  His blawg draws from a very different universe of readers than mine.  And the reason people go to ATL is very different as well.  If I was a biglaw associate, I would read Lat’s blawg religiously.  It has the dirt that I would want to know.

But enough about me.  There are a bunch of blawgs in this niche, listed on the sidebar, that are alive and healthy.  For the most part, they are all newbies like me, started within the past year and thriving.  I suspect that Dan and Orin are too high on the mountain to see us little niche blawgs so far below them.  But guys, we’re here, we’re expanding out reach and our voice, and we’re doing just fine.  We aren’t going to interest the broad groups that others reach, because we focus on our own little corner of the blawgosphere, but we have established a place for ourselves and are becoming firmly, and happily, entrenched.

So before you dismiss the blawgosphere as being stable, and conclude that there’s no new life down here, don’t forget about us little guys, toiling away in the practical blawgosphere.  Even though we may not command a huge audience in the blawgosphere, we are as big as anyone else in the courtroom, and what we bring from there to here matters as much as what anyone else has to say.


Discover more from Simple Justice

Subscribe to get the latest posts sent to your email.

5 thoughts on “Is the Patient Stable?

  1. Daniel J. Solove

    Eric,

    I think that you really misread my post. I didn’t say that there is no room for niche blogs or new blawgers. I even said that the number of blog readers and bloggers would increase!

    My point was that only a few blogs would achieve very high readership levels (several thousand to tens of thousands a day). Your post characterize me as saying that there will be little to no growth among smaller niche blogs. But that isn’t what I said. What I agreed with Orin about was that we’re not likely to see the same meteoric growth as in the past; and we’re not likely to see many new blogs attract very large readerships. Could a new blog, in a year or two, earn an audience as large as the Volokh Conspiracy’s? Yes, it is possible, but my point was that I didn’t think that this was likely. This point says nothing about the value of smaller blogs or niche blogs; nor does it say that small blogs won’t grow. My observations were based on the fact that there are a lot of really great smaller blogs that still haven’t generated a big audience; with the exception of David Lat, most of the blogs with big audiences have been around the longest.

    Dan

  2. SHG

    Dan,

    I think you meant to leave this comment for Eric the Turk, over at New York Personal Injury Law Blog.  Don’t worry, people confuse the two of us all the time, because we look a lot alike (except I’m better looking).  I’ll let him know to stop by and check your comment here in a few minutes, as we’re meeting so he can buy me the beers he owes me and he can make fun of the way Ted Frank dresses.  He is such wiseacre (Eric, not Ted).

    Thanks for stopping by anyway.

  3. SHG

    In that case, I guess I ought to deal with the substance of the comment (though I like it much better when it was for Eric). 

    I think that those of us in niche blogs would certainly like to attain the readerships of you big guys, and hope that we will continue to grow.  I know that my growth here over the past 10 months (that’s all I’ve been around) has been astonomical, and I don’t know whether that will continue or level off or fall once people get bored or move on to something shinier. 

    I think we view ourselves as the “mom and pop” blawgs, and the big guys are the IBMs.  While you didn’t say that there was no growth for us little guys, you similar dismissed our existence by not even noticing that we exist, and we are growing both in numbers and readership.  You may not have intended this, but the implication was that if we don’t have 10,000 reads a day, then we’re unworthy of getting on your radar.

    Up to now, much the blawgosphere had to do with lawprofs and students, two groups with the time and inclination to turn to the internet.  Real lawyers still haven’t “found” blawgs yet, and it’s unclear whether they will ever have the time or interest to spend cruising the internet.  But if they do, there will be an explosion in the blawgosphere, and even niche blawgs like Simple Justice will feel the bang.

    Think about it this way:  10,000 reads a day, in the scheme of things, is miniscule.  Volokh should have 100,000 reads or even 1 Million, as should Co-Op.  The audience is out there, and most of it has yet to find that any of us exist.  From this perspective, we are all still in our infancy.

Comments are closed.