A new criminal law blawg in the ‘hood opened up shop in Arizona last summer, but there was nary a word about it despite posting some great stuff.  When I finally found out about it, I saw a problem.  The blawg was great, but the name was “Brown & Little,” which also happened to be the name of the firm.

Matt Brown does most of the posting, apparently, as I haven’t seen any posts lately by his partner, Adrian Little.  So I emailed Matt and urged him to give his blawg a real name, maybe something like “Arizona Crime Guys,” along the Kevin O’Keefe theory of naming blawgs based on something that works well with search engines.  But using the firm name was just a little too promotional to get much link love, At least it felt awkward to me.

I wasn’t sure how Matt would take my suggestion, since no one asked me what I thought and what they chose to call their blawg really isn’t any of my business.  But since I’ve never been reluctant to stick my nose where it doesn’t belong, I figured it was worth a shot and might even be viewed as mildly helpful, as I intended it. 

Well, Matt kinda agreed, and now asks for input on what they should call their blawg.

It was recently brought to our attention by Scott Greenfield of Simple Justice that calling this blog “Brown & Little, P.L.C.” might be dissuading other blawgs from linking to us. I can see his point: it’s just too promotional. On top of that, it isn’t very creative. Personally, I’m the kind of guy who sees no problem naming a dog “dog” or a goldfish “goldfish,” but I have to admit a name change is probably in order.

We will officially change the name soon, but we’d first like to get some input. We keep getting stuck on Scorpion-themed blog names, as we’ve always wanted the kind of dignity and respect animal law firm mascots command. “The Scorpion,” “The Scorpion Kings,” “Scorpion Justice,” and “The Stinger” are all possibilities, but none of them seems quite appropriate. Neither does the “John A Kesler Report,” as only about ten people would get the joke, only about five of those people would think it’s funny, and I’m not entirely sure John A Kesler would be okay with it.

Can anyone suggest a good name? Scott mentioned “AZ Crime Guys.” We are also considering “BLinD (Blogging Lawyers in Defense),” “Defense in the Desert,” and “Desert Defense.” If you email us your suggestions or put them in the comments, we’ll pick our favorites and put up a poll to let you decide. Have fun.

How often do we get a chance to help out some brothers and have fun giving them a new name at the same time?

I’ve also learned from reading the “about me” that these guys ride motorcycles, though I’m having some trouble seeing Adrian in leathers (are there any photos?).  Nonetheless, it gave me pause to consider a different theme for Matt and Adrian.  What about “Scorpion Bikers for the Defense?”  Doesn’t roll off the tongue?  Fine.  Come up with a better name.

And welcome to the blawgosphere, guys.