While the statement is bit too techno-politically correct for my taste, there’s merit in the assertion that twitter is a fine way to alert others of new blog posts, and is complementary in that sense. But calling it microblogging is like saying a car commercial is a microcar. A flawed analogy for sure, but it makes its point.
The problem is that while blogging as a medium continues to grow, it also matures. There is no possibility that the blogosphere can sustain all the blogs created. It’s unclear how many it can sustain, 100 or 200, maybe even 500, but thousands? Not a chance. Even if they’re good, they simply have nothing new to offer. We don’t need ten blogs repeating yesterday’s news. We surely don’t need a thousand.
Most new blogs are doomed to death from the outset, created for the wrong reason and certain to fail to achieve their creator’s purpose. Most offer neither insight nor viewpoint, as their creators are scared to death that taking a firm and clear position might offend a reader, a potential client. After all, the vast majority of blogs are born solely as a marketing vehicle, even if the creators follow the sound advice not to make them look too “markety”.
There’s no middle ground of being substantive but inoffensive. Say something and someone will disagree. It’s time to realize that there are all sorts of folks cruising the internet, reading blogs, looking for fights and dumb as dirt. And the less they understand, the more assertive they are in their ignorance. It’s the
Dunning-Kruger Effect at work, and nobody is going to be able to stop it.
While this blawg (and notice that I’ve changed the word from “blog” to “blawg” on purpose) is written with the assumption that the reader will be a lawyer, and more particularly a criminal defense lawyer, many readers and commenters are lay-people who are either interested in criminal law in general, or have a specific interest in a particular case. Some come here to express a strongly felt view. Many hold extreme views, and will pound the keyboard day and night because someone on the internet is
wrong and they must correct the tragic mistake.
And some are just nutjobs. A lot are just nutjobs. The blogosphere is one of the few places without a barrier of entry for nutjobs, which makes it a wonderful place for them to hang, since they aren’t wanted elsewhere. Nutjobs never realize they’re nutjobs. And will stay up all night to prove that they are right; that they aren’t nutjobs. Every morning, when I turn on the computer, I get to see what all the nutjobs were doing the night before. I have my doubts about the viability of SSRIs.
Over time, blawgers tend to become rather brutal in dealing with readers. While I’ve never been particularly tolerant of stupidity, even the nice guys learn that you can’t explain life in small words to everybody who asks. The demands are too great, the time too short, and the ignorance too vast. Potential bloggers fear this facet of blogging. They should.
When I did a CLE with Kevin, who was busily promoting blogging as the way to expose lawyer to the world, I responded to his enthusiasm with a caution: Anyone can have a blawg. Everyone cannot. I’ve watched as friends in the blawgosphere faded away. I’ve watched as their enthusiasm waned, their efforts failed to bring in the eyeballs they hoped to gain. The sad truth is that the blogosphere is maturing before our eyes. It’s also a wondrous truth, as it’s separated the wheat from the chaff.
My fellow curmudgeon, Mark Hermann at
Drug & Device Law, pondered the life expectancy of blogs.
What’s our conclusion?
Legal blogs are like small businesses : Half of ’em fail in the first year, and 90 percent of ’em fail in the next five.
Maybe that’s a little precise, given that we didn’t actually do any empirical analysis. But you get our drift. Legal blogs don’t last.
They require a ton of work; they gather readership only slowly over time; and they’re not the gold mine of new business that blogolaters say they are.
Of course, given the focus of his blog, Hermann doesn’t have nearly the level of non-lawyer interest and discussion, including the nutjobs, that criminal law blawgs endure. And lest I be unclear, sometimes the nutjobs are lawyers.
But those that have survived, that have endured, have become fixtures in a community that is very much alive. Dare I say it, thrives. it’s not a huge community, and frankly it’s not all that easy to become a member, mostly because so many have come, hit critical mass, and disappeared, and we’re tired of promoting blawgs with great promise that close their door and disappear without warning one day. And don’t expect us to accept you into the community when your obvious purpose is self-promotion; it’s not our job to build your brand so you can get rich quick, and we’re frankly offended by it.
The barrier to entry into the blawgosphere has increased dramatically. It’s not one of cost, or concept, as much as one of merit, focus and purpose. If you have the desire to write, the guts to write something worth reading and the stomach to deal with the constant onslaught of stupid and crazy readers, there’s a place for you in the blawgosphere. If you think it’s the path to success in your law practice, you will be sorry and your blog will fail.
Forget the unprovable anecdotal claims of blogolaters. You cannot build a successful law practice based upon blawging, with the exception of a few highly specific niche practices that can’t be located any other way and really low level bottom feeder practices that will take any fool with a few bucks in their pocket. These are the exceptions that prove the rule.
So if you want to start a blawg, by all means do so. There are any number of social gurus out there with a top 10 list of how to be a successful blogger. Almost all of them are ridiculously wrong, because they are fundamentally misguided in their focus on marketing, which is why so many blogs fail. But the good news is that the failure of so many blawgs has served to strengthen those that remain and the community that has grown around them.
The blawgosphere is neither dead nor stagnant. It is maturing. For the rest of you, there’s always twitter. Don’t be offended, but that’s probably where you belong. Like I said, anyone can have a blawg. Everyone cannot.
18 October 2009 at 16:10
How did an astute editor such as you let Greenfield get away with “chafe”?
18 October 2009 at 17:17
I don’t have enuf red ink to keep up with Greenfield!