Every once in a while, a variety of admonitions, seemingly unrelated, come together in one place to make a very good point. It happened yesterday. In the morning, I received an email from the Turk informing me that I was quoted in the Cleveland Plain Dealer. Odd, I thought to myself. I didn’t speak with anyone from Cleveland lately. Was it on Miranda, Heller, police misconduct?
Nope. Of all the subjects in the world, it was on twitter. It seems that somebody picked up on a post I wrote a few weeks earlier about how lawyers in the blawgosphere have embraced twitter.
“I now twit,” criminal defense lawyer Scott Greenfield wrote recently. “I do it because many of my friends in the blawgosphere spend more time twitting than blogging. They comment about blog posts on Twitter, and if you don’t read Twitter, then you won’t see their comments. In the process, Twitter has become incredibly mainstream for lawyers.”
Greenfield went on to bemoan what he said was a reduction in thoughtful conversation as Twitter siphoned off users from law blogs.
Inexplicably, Debra Cassens Weiss at the ABA Journal picked up on this critical story and wrote one of their own yesterday, entitled Twitter Becoming ‘Incredibly Mainstream for Lawyers.’
Law blogger Robert Ambrogi calls Twitter a “virtual watercooler,” a place where professionals can talk and exchange ideas. Another legal blogger, Scott Greenfield, wrote on his blog that he has to read Twitter because all his blogging friends use it to comment. “Twitter has become incredibly mainstream for lawyers,” he writes.
While the Cleveland Plain Dealer story included the same quote as the ABA Journal, it was done in context, though perhaps the context was less helpful for the readers of a dead tree paper than for the blawgosphere. The ABA Journal, on the other hand, repeated the quote with only paraphrased context.
Later, a couple of twits come across the screen from @BruceCarton and @DougCornelius :
@scottgreenfield in ABA Journal saying “Twitter has become incredibly mainstream for lawyers.” Really? I bet less than 1% of lawyers use.
@brucecarton @scottgreenfield An increased use of Twitter by lawyers, but not mainstream. Way less than 1% (there are lots of lawyers)
The point had come full circle. Perfect. Moreover, it ties in with my longstanding admonition to young lawyers who think that there is nothing cooler than getting their name in the paper or the mug on TV. So many lessons from just one silly post of mine. It doesn’t get much better than this.
Obviously, my original post was about lawyers in the blawgosphere, which is hardly the same as lawyers in general. Had I known that some yahoo from Cleveland would pick it up, I probably would have been more explicit on the point, but then I’m writing in the blawgosphere about the blawgosphere, and that degree of detail would have been redundant.
One would have thought the point to be better understood by the ABA Journal, but that would have taken all the zing out of their story, which took it to yet a different place. Lesson: When you write or say something, expect it to be used by others to serve their purposes. Remember, lawyers are just the lunch meat of the media. They are happy to use our quotes, but only because it serves their ends.
Ironically, my point about discussion moving from blawg comments to twitter, the subject of another post, was proven by Doug’s and Bruce’s twits. Their point, that twitter barely touches lawyers in the general population, is obviously true and a proper commentary on the ABA Journal’s insinuation. It had nothing to do with my point, of course, since I was talking about lawyers in the blawgosphere, but having assumed that the quote in the ABA Journal accurately reflected my quote, and having not read the post from which the original quote was taken, it’s understandable.
But this shows how lawyers need to be careful what they wish for, because they just might get it. I had no idea someone from Cleveland had lifted a quote from my blawg post. Not that there’s anything wrong with that, but usually reporters call me up to ask me questions about it rather than just pull a quote. So I had no clue that it happened. Similarly, Weiss at the ABA Journal never called either, but lifted the story third hand. Then Bruce and Doug took the ABA story, certainly a credible source, and pointed out the fallacy that twitter was mainstream for lawyers everywhere.
Now had this been on a subject that mattered, it could have been a potential problem. After all, it’s ludicrous to suggest that twitter is mainstream for lawyers in general, while it’s perfectly accurate to say that it’s mainstream for lawyers in the blawgosphere. Heck, even Turk, who just posted about what a worthless distraction twitter is, gave up and signed on. You can follow him @Turkewitz, as he could use a few more followers just to save him from abject embarrassment.
And, of course, the confusion would have been avoided had Bruce and Doug not twitted their comments to the ABA Journal story but commented here to the original post, where I would have cleared up the extension of the quote from lawyers in the blawgosphere to lawyers in general. But they twitted the comments instead, And that was the point.
Of the gazillion lawyers out there, only a smattering have a meaningful presence in the blawgosphere. Sure, many now wish they had jumped on board, and others still have tried only to get smacked in the head when they realize that it’s not as simple as the marketers would tell them. Is it 1% or 5? Who knows, but it’s clearly still a tiny fraction of lawyers. Of those who toil in the blawgosphere, however, twitter has most assuredly became mainstream, and with it has come a number of issues, not the least of which is the movement of comments off the blawgs and into the twittersphere.
So for all those young bucks who would be so thrilled to see themselves in a paper in Cleveland, or better yet in the ABA Journal, consider this apocryphal tale of how public information moves about, and gets a little more twisted in each reincarnation. The big ego boost you desire can lead to post-coital depression when you feel like you got screwed.
I rest my case.
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Interesting post. Maybe I’ll comment about it on Twitter so that my comments can be safely disjointed from the post and lie elsewhere. I hear that where all the lawyers are anyway.
Heavy sigh. So true.
“Had I known that some yahoo from Cleveland would pick it up …”
Damn flyover states!
I am among that 1% or 5% of lawyers that are now blawing but I can not figure out how to use twitter with my blog. Can you help explain it to me…or do I need a techie?
We have recently created a twitter account for some of us in MH.
My question to you guys is what you think the right way for a company – instead of a person – to use twitter? I know I set myself up for jokes but I’m curious. What kind of information through a medium like Twitter would be useful for us to try to get out there?
Thanks in advance for any feedback –
Scott –
I agree with you that Twitter is not mainstream for lawyers. If you re-read my twitter post, you see that I do not attribute that statement to you.
To add some facts to the conversation I decided to do some math. The US Dept. of Labor states there were 716,000 lawyers in the US in 2006.
Justia lists 3469 Blawgs in its directory. So about 0.5% of lawyers have blogs. Maybe you increase the number because some blogs have multiple authors and Justia may not be capturing all of them.
Lextweet lists 1680 legal twitter users. That puts just 0.25% of lawyers using Twitter. Maybe you adjust that up because not all lawyers are in included in LexTweet. Maybe you reduce the number because not all of those listed in Lextweet are lawyers.
It seems clear that neither is mainstream.
It is too bad that your quote was used improperly and out of context. You should note that it was the longer articles in the Cleveland newspaper and ABA post that did the damage.
Twitter merely relayed the statement, but also gave you a venue to refute it and enter the discussion. Instead, I had to come to your house to have the conversation.
There was an easy way for the Plain Dealer to place the story in context and that would have been to link to your post. The fact that they didn’t do so in this day and age is surprising, particularly given that the piece was in a Plain Dealer blog and not the paper itself (?).
I think you are being a bit hard on them by pointing out that they quoted you without seeking your permission. I think it’s a nice courtesy for a journalist to contact you and seek permission (to make sure your statements are not taken out of context) but they are obviously not required to do so. Easy solution is to link to the post when quoting from it.
I agree with Doug C. the tweets were just passing along a link to the article. No harm no foul, anyone on tweet would find their way back to your blog. Or raise the issue on Twitter. The risk that someone mischaracterizes your statement on twitter is overblown. Twitter is all about 140 characters and everyone knows it’s a small blip of the actual story.
Your overall point is a key one which is that media exposure is not always a good thing. In the dot com era I was part of a startup and was excited to be quoted in a story about lawyers leaving to join startups. I was aghast the next day to read the actual quote which was something like “the gold rush is on”…..
For a company, it’s useful to make announcement or refer to news or posts that you think bear repeating. But what I find particular disturbing is a barrage of self-promotion, and expect that M-H will find it very lonely if that’s all it does with its twits.
I wasn’t too concerned about any of this, certainly not enough to bother to refute it. I just saw it as an opportunity to make some points. Bear in mind when we talk about lawyers that the only ones of concern are those reading, since the ones who don’t won’t see anything we’ve written anyway.
As for doing dealing with it on twitter, the problem with 140 characters is that you really can’t say much of consequence. Heck, it takes me 141 characters just to say “hi”.
I would ask Kevin O’Keefe, who is definitely a twitter maven. As for me, I need to have my son turn the computer on.
Well, you didn’t ask me, but I’ll give you an answer, anyway: interesting stuff. If a bunch of folks at CompanyCo pretty consistently tweet stuff that’ll be interesting to, lawyers or doctors or truck drivers or fleem manufacturers, it’s a pretty safe bet that doctors, lawyers, and/or fleem manufacturers will want to watch their tweets and tell others of their ilk — whatever their ilk may be — to do so, as well.
What is there about being at MH that gives you a bunch of you at MH a better peephole to stuff that’s interesting to lawyers, say, than others? If there is such a thing, and you can figure that out what it is — even if that thing is only “gee, we know what’s going on at MH that lawyers would want to know” — and you execute well on that, you win.
Another way of thinking about it: what problem or thirst is there that lawyers have that you can help solve and/or slake by tweeting?
A better way of thinking about it: what problem or thirst is there that lawyers’ clients have that you can help solve and/or slake by tweeting?
Scott–
I continue to be dismayed by BigLaw’s lack of presence on Twitter, including even a no-brainer “PR” type of presence like @manatt has. So when I saw the ABA article I was struck by the headline about how Twitter was now supposedly “incredibly mainstream” for lawyers. Obviously untrue, as you note above.
I understand your point above about the context, as well. I assume that there is no “@debraweiss” in the Twitter world because if there were she’d have realized she had it wrong.
Enjoy your blog, by the way, which I only learned about via Twitter.
Bruce
Thanks Bruce. I wonder if Biglaw can’t figure out how to simultaneously twit and be stuffy. It’s hard to be long-winded in 140 characters.