Bennett’s 16 Rules Redux

My pal Billy emailed me this morning with  an article about Crazy Joe Arpaio’s pet, Andy Thomas, noting that I probably wasn’t interested since I had never written anything about Crazy Joe or Maricopa County.  I responded that I had indeed written about the Maricopa situation, quite a few times in fact. 

I wasn’t interested in Billy’s article, but it did give rise to thinking about all the stuff that’s been done before, written about once, then again.  And how many people read what’s new, without the slightest clue of what came before.  We’re “judged” by this quite regularly, with readers telling blawgers what we write about, or ought to be writing about, as if we didn’t exist until the moment the particular reader happened upon our blawg.

That’s how it goes in the blawgosphere.

However, I stumbled across this old post by Mark Bennett the other day,

Sixteen Rules for Lawyers Who (Think They) Want to Market Online


I read it again, and remembered how good it was.  For those of you who missed it the first time, it’s band new to you. Read it now. 

Having written as much as I have, there are quite a few old posts around here that cover topics that continue to arise.  It gets boring for me, writing about the same stuff.  If you want to read about something, and I haven’t written about it today, you may want to take a look back.  Or not.  But don’t expect me to write about the same stuff again because you didn’t see it the first (or the first hundred) time.  If it doesn’t interest me, I won’t write about it. That’s the nature of this blawg.


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2 thoughts on “Bennett’s 16 Rules Redux

  1. Sojourner

    This is good: If it doesn’t interest me, I won’t write about it. That’s the nature of this blawg.

    Life is short and you’re doing this for free. You can’t write about everything. What’s great about your writing is your clarity and passion.
    No point to it without the passion, eh?

  2. SHG

    I hate the word “passion,” as it’s become the marketer substitute for competence.  But yes, if it didn’t matter to me, I wouldn’t write about it.

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