I tried infinite scrolling, and frankly found it to be boring and a poor use of time. Sure, there were some funny and interesting videos, but they ran dry rather quickly and the allure of the next good one wasn’t strong enough to prevent me from hitting the “x.” But that’s me, and I’m neither a teenager nor a digital native. Others have not been able to pull themselves away, and that’s the root of the problem.
Last week, juries in two different states delivered multimillion-dollar verdicts against Big Tech. A New Mexico jury handed down a $375 million verdict in a case brought by the state’s attorney general against Meta for enabling child sexual exploitation. The next day, a California jury awarded a young woman a combined $6 million in damages from Meta and YouTube for the allegedly addictive and mentally distressing properties of social media apps, including algorithmic curation and so-called infinite scroll, where the app continually provides you with new content as you scroll down the page.
