After test driving that cool new Toyota Corolla, you ask the salesperson at the dealership “what’s the best price you can do?” He tells you he has to talk to his manager, then returns with a price written on a piece of paper and tells you, “That’s the best deal we have, and it’s only good if you buy it now.” He’s lying to you, of course. You know it. He knows it. Then the negotiating begins and maybe you buy or maybe you walk, but the one thing you know with absolute certainty is that it’s neither the best he can do nor a deal that disappears if you don’t take it.
That’s the way that business is conducted, over and over, and everybody knows it. Yet, it violates New York Executive Law § 63(12). Continue reading
