I like Mirriam Seddiq. She’s witty, spunky and manipulative, everything you could want from a woman lawyer. She’s got moxie. I respect moxie. Mirriam was a blogger in the early days, long before Simple Justice was a twinkle in my eye. I was unaware of her existence when I started, mostly because her posts were about her daily doings, and I was interested in the law rather than pets, meals and fee-ee-eelings.
After the child-birth hiatus, Mirriam came back, both to the practice of law and to the blogosphere. She’s busy trying to re-establish herself as a criminal defense lawyer, and to integrate herself back into the blogosphere. Her old blog is new again. Called Not Guilty (No Way) , Mirriam writes about her life. She also has a lot of questions.
Today, I read (ish) an article on how lawyers are using social media. As I’ve recently said, I’m at a crossroads with Not Guilty, trying to figure out what direction I want to go in and how I’m going to get there. As a new solo attorney going it on my own for the first time, I’m wondering how to get clients to know I’m here and that I really have a firm grasp on this whole law thing. There are attorney who use social media to advance their business – my friend Jamison Koehler does not apologize for dropping SEO breadcrumbs throughout his blog. Rock Star solo Carolyn Elefant, and Niki Black (who writes the book on Criminal Law in New York State) are fonts of knowledge on this front and have been exceptionally helpful as I try to make my way through this maze. I believe that the internet has a power that I have not yet tapped, and I’m slowly coming around to that idea.
I can just see Carolyn cringe when she reads Mirriam’s description of her as a “rock star.” It’s the sort of thing that hypesters and scammers call themselves to promote their self-importance. Carolyn is substantive, and does everything possible to avoid the hype and scam. Mirriam wouldn’t know that calling a substantive lawyer a “rock star” is demeaning. She means well.
With that said, I admit to having no idea what that article I read (ish) means. Seriously. None. I have an understanding of the english words being used, but put all together – they mean nothing to me. Thought leader? I asked what this was and got non-answers. While people may think the term is idiotic, I’d still like to know what it means in current usage.
I was one of the people who gave Mirriam a snarky answer. I thought her question was a joke. She seemed sharp enough to grasp that there is a coterie of marketers online who use a perverted form of language to craft expressions like “thought leader” to suck in people who hope to someday become “rock stars.” The real answer is that a “thought leader” is a person whose thoughts other people follow (seems rather obvious, no?), and the phrase is used to suggest that if you start a blog, preferably with the paid assistance of any number of marketers, you will become a leader and others will fawn over your every thought, eventually raising you to rock star status.
I would have thought Mirriam would figure out what this silly phrase, “thought leader,” means. It means nothing. It’s a phrase invented by marketers to create a vague suggestion of self-importance in weak minds. No one really defined it, nor was it meant to be defined. It was meant to promote. It was meant to create an impression, a sense, of meaning in the absence of meaning. It was meant to appeal to people who would never be a “thought leader.”
Perhaps Mirriam’s confusion is brought about by an ambivalence, an online schizophrenia, as is evident in her statement about Jamison, Carolyn and Niki. As a new solo, she wants business. The marketers, with the love and support of internet cheerleaders, offer what appears to be the road to wealth and success. Of course, anyone with a modicum of reasoning skills wonders, “but if I go online, and everybody else goes online, then we’re all the same and right back where we started, right?” Not exactly.
Some approach the internet as means of presenting substantive thought. Others as a marketing machine. Still others try to have it both ways. The marketing lawyers use whatever tools are available to distinguish themselves, such as lies and deception. They claim vast experience as lawyers even when they’ve only practiced a few weeks. They claim vague assurances of victory, knowing full well they can offer no assurance. They use former prosecutor status to suggest that they have some hook with the other side that can be purchased to beat the system.
With each new marketing lawyer, the hole is deeper. It has to be, as it serves no purpose to market yourself as inexperienced, incompetent and scared. So every marketing lawyer is God’s gift to the law. Ho hum.
The hybrids, lawyers who think they can play both sides of the field, generally fail at both. They are banal in their thoughts and tepid in their self-promotion. There’s little use for a lawyer who fits that description.
The substantive lawyer may win the approval of his peers, provided his substance doesn’t conclusively prove he’s got no worthwhile ideas at all (always a risk, much to the dismay of the lawyer who learns that he is, in actuality, a “thoughtless leader”). But he still isn’t likely to achieve wealth and success on the internet. Despite the thousands millions of words murdered by marketers and cheerleaders to tell us how to do it, such as the absurd article at Mashable that withers under the slightest scrutiny, it’s never really happened, unless you’re trying to bottom fish for the clients rejected by flesh and blood lawyers or seek to establish yourself as the foremost pro bono lawyer in America. Many have tried and died, with the moribund blogs of the deceived littering the landscape like tombstones of their failure. The reason Mirriam didn’t understand the Mashable article is that it’s a mash of fine sounding words without substance. Fundamental to good marketing is to make things sound wonderful and mean nothing.
In the comments to Mirriam’s post are two comments with additional questions that I will attempt to answer. First, an easy one from Jamison,
What I don’t understand is the criticism of social media — and the people PROMOTING social media — by the people USING social media.
The criticism isn’t “of” social media, but of the abuse of social media. People use social media to lie. About themselves, about others, about social media. The people doing the criticizing, and I’m one of them, like it very much, but don’t like those who use it to deceive. Not only are we against lying, as an evil in itself, but the liars brand us all as being part of the scam. Those of us who don’t lie don’t want to be viewed as part of this scam. We try to keep the place clean and honest. Glad I could explain that to you.
Then comes a puzzlement from a surprising source, Norm Pattis. It surprises me because Norm’s been around a long time, having had 38 separate blawgs since his departure from Crime & Federalism. Norm had been one of the most incisive, fearless, hard-hitting blawgers around. If I can find where he hid his Prozac and flush it down the toilet, he may be again.
I am not at all clear about this stuff either. I am puzzled by the heavy mockery of all this, however. We all write for our various audiences. I am inclined to think that anti-marketing is merely one brand of marketing. But I am not really sure.
It’s a puzzlement to me as well, when someone who doesn’t see something as a problem that others do extrapolates that into the assertion that it’s not a problem. Although Norm has been around a long time, he’s kept largely to himself and avoided the collateral issues. He’s questioned why I post about it here from time to time, since it’s not on his radar. I’ve tried to explain, but obviously haven’t done a satisfactory job of it. As Mark Bennett says, “I can explain it to you, but I can’t understand for you.”
What “we” do is write. Why is up to each of us to decide, rather than project onto others. Some just like to write. Others write for business. Still others write for validation and approval. “We” question the motivations of others, which is what “we” often do. It’s fine to question, but the answers are often elusive. The answers usually tell more about the questioner than the questioned.
Norm’s inclination to believe that “anti-marketing is merely one brand of marketing” tells me only about Norm rather than anyone else. Norm once wrote that anybody who read his posts would never hire him. That was certainly true, at least back then. Maybe he’s moved into the feel-good camp, where blawgers exude emotions to entice others who share their fee-ee-eelings to join him in a rousing chorus of Kumbaya. But I’m not really sure.
Mirriam brings her post toward a close by writing:
Here are some things I do understand: The Supreme Court came down with a decision today saying that you have to actually say you don’t want to talk to the police in order to invoke your right not to talk to the police. There were ten murders in Baltimore over the past several days, and I’m waiting to hear if I’m on the CJA panel here in Maryland.
I wonder if Mirriam has any thoughts about these law-related things. If so, one can’t tell. Jamison says Mirriam is a “kick ass lawyer.” He’s had lunch with her. I haven’t. Maybe one day she’ll decide to become a “thought leader” and then I will be able to tell. I think Mirriam may well have significant thoughts about legal issues. I look forward to finding out. I wonder if she will ever take the chance.
And one might wonder why I’ve tried to help explain these things that Mirriam, Jamison and even Norm don’t get. It’s because I like these guys and want to help. I’m confident that this post won’t get me any clients or win me any kudos. My guess is that my help won’t really be appreciated, and they may even be unhappy with me for writing this.
Or maybe it’s part of my carefully crafted internet persona designed to create the impression of caring about people while eschewing self-promotion, which in a perverse way, permits me to be self-aggrandizing through the back door. Then again, this may just be the way people talk among themselves when they are being honest and forthright, with neither hidden agenda nor ulterior motive.
Of course, these are just my thoughts. Does that make me a “thought leader”? I don’t think so. If nothing else, I’ve given Jamison and Mirriam a link, which should help with their SEO. That should count for something.