There’s no doubt in my mind that somebody, maybe a whole lot of somebodies, are going to burn me bad for doing what I’m about to do, but there’s a point to be made here and I can’t figure out a better way to make it then to pull down my drawers and show what I’ve got. Whoever is going to scream that I’m bragging, bite me. If anything, this is proof of meaninglessness, even if its makes you feel underappreciated.
I’ve been pretty hard lately on legal marketers and SEO types who are hard-selling ways to crank up your numbers, drawing the unquantifiable inference that numbers of readers somehow translates into huge wealth and prestige as a lawyer. I say it just ain’t so. I’m told by the cheerleaders that I’m wrong, an idiot, a liar. I’m called a “notorious asshole” by the marketers, who just can’t stand the fact that I keep saying bad things about them and their business.
So here goes. Yesterday was a fairly normal day around SJ, with three posts. Here’s the top secret inside baseball stats from my team of crack of highly-paid accountants in the backroom.
|Entry||# Hits||Direct||Referring Sites||Search Engines|
|Would An Atheist Moan, “Oh God”?||9383||9357||26||0|
|Prosecutor + Misconduct = ?||8044||8005||39||0|
|A Fabulous Defense||7372||7356||15||1|
|Skyping It In||6170||6154||16||0|
|The Savvy Consumer||6012||5993||19||0|
|Avvo Shows Its Integrity||2623||2614||8||1|
|What Did You Do With My Judge?||2200||2009||191||0|
|Take The Train||1753||1748||5||0|
|A Decent Lawyer Violates Turk’s First Rule||1230||1228||2||0|
|Even Scalia Has Contractor Issues||1072||1056||15||1|
To put this into a bit of context, the top ten posts from yesterday had a grand total of 46,059 hits. There were hits on another 1678 posts of mine yesterday. How many doesn’t really matter. It’s a lot of hits any way you slice it.
So did I make a killing yesterday, my phone ringing off the hook from callers overwhelmed by my social media importance?
Check this out :
Can’t make this stuff up: Emergency email: Need free crim lawyer immediately. What are your qualifications?
Jealous yet? I also got a couple of calls about whether I do shoplifting cases in Peoria and if I charge when people are innocent. That’s right, this whole blogging thing means I’m just the cat’s meow.
Love to write? Have stuff to say? Then blawging is the greatest thing since sliced bread. Do it.
Have a very unusual niche practice that people need to find but can’t otherwise? Then blawging may work for you. Work in a small market where the locals can’t find a lawyer? Then blawging may be just the ticket.
For most, however, it won’t pay the monthly freight, no less bring you the success in your practice that’s being constantly touted. Doubt me? Ask the thousands of blawgers who gave it a go and whose dead blawgs litter the internet.
And now, to those who think I desperately want to read your email about how much your month old blawg that you are absolutely certain will turn you from an complete unknown into the next Johnnie Cochran, and how you weren’t a complete fool to bet the farm on blawging rather than developing the chops to be a good lawyer, getting your next case by referral from a satisfied client, I have one final thing to say: The numbers don’t lie.
Caveat: Any comments about how blawging has made you rich and famous will be deleted, unless you’re prepared to provide the backup to prove and quantify your claim. Otherwise, it’s just more of the same worthless, unproven and unprovable nonsense. I’m not interested and I’m not going to let you slime my blawg with your baloney. Yes, some blawgs work under unique circumstances, but that means nothing to anyone else.And to anyone inclined to try to spin this into my touting my own numbers, as if this makes me the “king of the blawgosphere,” let me be absolutely clear. If I’m anything, I’m the biggest fool around for having spilled as much ink here for no greater benefit than having an outlet to write. BFD.