The first time I read this, I let it pass. It’s not only good advice for any lawyer who wants to fake his internet persona, but the mantra of legal marketers throughout social media. The second time I read this, I couldn’t ignore it. Here’s the quote:
Don’t get involved in commenting on other lawyer blogs (especially a crew of criminal defense lawyer blogs who are friendly with this site) They are well followed and readers will follow your comments from their sites to yours, but these guys get into the habit of picking fights with other lawyers on the internet.
Emphasis supplied by Brian Tannebaum, who immediately adds “i.e., stay away from me.” Me too, I hasten to add. I’m part of this crew, if crew it is. Which raised the question, why is it just us?
Brian is mean. Me too. Brian won’t let people lie on the internet with impunity. Me too. Many people hate Brian for calling them out when all they’re trying to do is manufacture a viable online marketing campaign so that they can make a decent living. “Is it a crime to want to make a decent living,” they cry?
I know who you are. You email me and tell me that you are outraged by all the liars and schemers on the internet. You can’t believe how full of it people are, how shameless and brazen they are, how offensive they are. You tell me all about it. You tell Brian all about it. You sometimes leave comments under a pseudonym or using your first name agreeing with what we right. You are lawyers, judges, social media gurus who hate other social media gurus. You applaud our efforts.
But. You want that crew of criminal defense lawyers to do your dirty work and keep the internet clean and honest.
What prevented me from ignoring the quote at Tannebaum’s blawg was its exclusive reference to “a crew of criminal defense lawyer blogs.” He was right. It’s just us, a crew of criminal defense lawyers. There are other criminal defense lawyer blogs that are flagrantly shameless in their lies and self-promotion, so we know that criminal defense lawyers aren’t some better breed of lawyer per se. We have scoundrels in our ranks, just like all the other practice areas, and some are pretty awful.
But the characterization that the only crew to stay clear of is made up of criminal defense lawyers is right on target. Why? Why is it that no one except this crew is willing to take a stand and be the meanies of the blawgosphere?
Sure, we’re the gladiators of the profession, tough guys ready to stare down any enemy, no matter how big or nasty. And what does that make you, frightened little teacups too delicate to take on a harsh word or stern stare from your brethren? You civil litigators want to play tough guy at depositions or in the hallways haggling over thirds, but we see your knees shaking beneath counsel table in the courtroom when the judge tells you to stand up. So which is it, fighter or coward?
My sense is that it’s neither. And both. Because there’s a crew of criminal defense lawyer blogs doing the dirty work that so many of you privately applaud, it allows you to be the nice guy, the sweet lawyer who all the other lawyers like and feel comfortable about. We do that dirty work so you don’t have to. You get to craft an internet persona of likeability, because, well, it’s much nice to be liked than to be hated. And, of course, people hire lawyers they like rather than lawyer they dislike, and it really isn’t in your personal self-interest to make enemies on the internet if you don’t have to.
And you don’t have to, do you, as long as there is a crew of criminal defense lawyers who will do your dirty work for you.
The original comment says that we have a “habit of picking fights with other lawyers.” This isn’t quite right. We have a habit of not letting someone lie, cheat and steal, even though he happens to be a lawyer (or disbarred lawyer, or non-practicing lawyer, as the case might be). We have a habit of standing up for some nasty ethical proscriptions, like not deceiving people. We have a habit of standing for something.
What do you stand for?
It’s not that guys like Brian and I, not to mention Mark Bennett who does the dirty work as well, don’t appreciate your behind-the-scenes support for what we do. It’s good to know that we have widespread support for being the janitors of the internet. And there are others, lawyers who don’t practice criminal defense like Nino Pribetic and Ken, who stand alongside us publicly and call out the liars and scammers. But the vast majority of lawyers who applaud our efforts do so from the shadows. At best, there’s an occasional tepid post that’s less than enthusiastic about social media.
This is getting old. As lawyers, we are ethically obliged to clean up the mess made by our own, to not let lies go unmentioned or scoundrels get away with scamming the public. You’re a lawyer. You are obligated to do so as well. It’s time to get off your fragile butts and take a stand, risk having someone call you meanie and make a potential enemy online in the effort to hold our profession to minimally ethical standards.
Don’t tell me how you agree with us and how much you appreciate our efforts. Take responsibility for yourself. I never want to read another baby lawyer or social media guru or money-grubbing lawyer’s comment advising others to avoid the “crew of criminal defense lawyer blogs.” It should be all lawyer blogs, every honest, intelligent, ethical lawyer on the internet ought to be slamming the liars and scammers as well.
If you don’t have the guts or will to get into the game, then you’re no better than the scoundrels. We may be a tough group, willing to brave the slings and arrows, but we’re not here to clean up the mess so you don’t have to get your hands dirty.

Guess which one of these young ladies is destined to become a criminal defense lawyer? That means you’re the other one.