Even though it can be read as a bit too self-promotional, Yvon Chouinard isn’t wrong. As we enter the season of buying, we can choose to buy the newest, shiniest cool thing which will last until either next season, when it’s no longer new or shiny, or until it breaks, as it was meant to do. Or not.
When I moved to Casa de SJ, nestled among the old guard, I learned a valuable lesson from one of my neighbors. He was an old man with even older money, but he had a certain humility that gave his advice gravitas. Buy, he explained, the best quality you can find and afford. It might be the trendy thing, but you will only have to buy it once and it will serve you long and well. Chouinard makes the point with the boots theory. Continue reading
