Did it get you? Did it make you feel all sad for your daughter? Did it make you want to buy an Audi because they’re so very social justice-y? During Super Bowl 51, you were fed a diet of social justice marketing, with Audi offering one of the most flagrant.
Whether you think this was a substantively persuasive pitch, too politically overt, silly or disingenuous, Audi paid a lot of money to get us to see it. Some might suggest the money would have been better spent actually paying their underpaid women, but then nobody would have known of their concern.
Carl Marci, chief neuroscientist at Nielsen, the TV ratings company, said, “If you make people think too much or get too serious during a game where people are really looking to be entertained, you’re taking a risk.”
That risk can pay off, though.
