My favorite marketing philosopher, Seth Godin, asks who judges your work.
We let anyone, just anyone, judge our work (and by extension, judge us.)
Sue, the airheaded but long-legged girl in Spanish class gets the right to judge our appearance.
Bill, the bitter former-poet English teacher gets the power to tell us if we’re good at writing.
And on and on.
An email arrived yesterday announcing a contest for the worst lawyer ads on the internet. Well, that seemed like a funny enough contest to pique my interest. There were a host of categories, from worst acting to most ethically challenged. And who was running this funny contest? A website I’d never heard of before called .
With reckless abandon, I clicked. “Helping Regular People and Businesses Choose and Manage Their Lawyers.”
From what I can tell, this is the brainchild of Nat Colley, a former marketer for Thomson Reuters, the folks who bring you Westlaw and Findlaw, who has created a website to find lawyers, for a fee, for those in need. His basic service provides the names of three lawyers for $250. His rationale for why someone should pay him is all over his site. It makes sense, though it leaves more questions open than it answers, most notably, “why him?” Ironic, since a person who can’t find a lawyer for lack of the ability to discern quality, would pay an unknown person to do it for him. Go figure.
Looking around the website, I was unable to find Nat Colley’s name anywhere. That’s a red flag to me, a sign that someone’s trying to hide something. It’s easy to hide on the internet. While providing his background as a former Thomson marketer, though without any details of worth, he doesn’t say who he is. Another disbarred lawyer, perhaps? A former lawyer, but it’s a blank from there. Maybe he’s great at what he does and provides a wonderful service. But there’s nothing to distinguish him from the mass of make-believe people online with something to sell. And what he sells is judging lawyers.
Scanning the blawgosphere, I saw a fascinating exchange over at Affirmative Links in the comments section of a post that riffed off the discussion here between Orin Kerr and me. It involved efforts to make one commenter, Andrew MacKie-Mason, agree with the idea that the exceptions to the Warrant Clause have swallowed the rule. The commenter wasn’t buying and wanted it proven to him. What made this remarkable is that anyone cared.
A few clicks and it appeared that Andrew MacKie-Mason is a law student of no particular account. To his credit, lawyers spent their time attempting to educate him, to no avail as it appears. The student has a blog of his own, where he expresses his opinions. It too is of no account. That doesn’t mean that Andrew doesn’t sincerely believe that his opinion matters, or that he is owed an explanation to his satisfaction upon demand. Every one of the 135,000 current law students believes, with all his heart and soul, that the world revolves around him or her, and that every lawyer in the country is obliged to indulge them.
Somebody unfollowed me on twitter yesterday, which in itself is nothing worth mentioning. But this person unfollowed me because I didn’t follow him back. I don’t know who he is, or why I would possibly want to follow him. For some reason, he thought that by following me, he made himself someone I would want to follow. I didn’t. I don’t.
Seth Godin’s post reminds us that the need for approval by people we don’t know, who frankly don’t exist, can be overwhelming. There are invisible people selling their judgment of us to people too foolish to consider why they’re invisible and what they have to hide. There are people who have done nothing in their lives to merit our attention, but who not only demand it, but receive it from people who inexplicably can’t bear the idea of someone not agreeing with them. There are people who think they are owed our attention just because they give us theirs.
Stop worrying about being loved, respected and admired by people who don’t exist. Just do whatever it is you do to the best of your ability and tell the rest of them to go jump in a lake. You will never achieve universal love and popularity, respect and admiration. There will always be some cheerleader who says you aren’t popular enough. Who cares.
Whether it’s Nat Colley, Andrew MacKie-Mason, @LawandBaseball, do they matter in your world? So why bother? On the other hand, the idea of giving people the names of three lawyers for $250 is very attractive.
