In earlier days of the internet, review sites like Yelp fought against businesses buying positive reviews to bolster their online reputation. One tool they used was badging businesses with a “consumer altert” when they found a business engaging in fraudulent reviews.
“The bigger Yelp gets, the more incentive there is to game the system,” said Eric Singley, its vice president for consumer products and mobile. “These notices are the next step in protecting consumers.”
