Almost ten years ago, I called out a marketeer* who showed up in the comments at SJ to smooth over the gap between elitist lawyers who disdained the then-current fad of online legal marketing and the new lawyers who saw the internet as a way to shamelessly promote their wares.
It took time to hone their legal chops, gain the skills that would attract clients and establish their bona fides as good lawyers. It took no time at all to hire a marketeer who would create a persona to distinguish a young lawyer from the pack. There was one inherent problem, that there was no legitimate basis to claim any distinction, so they would basically bullshit their way around such arcane ethical prohibitions as not lying, conceal relevant facts like their admission a month before, and lay claim to being the most trustworthy, empathetic and experienced lawyer ever. I was highly intolerant of the scheme. I still am. Lying is lying, and this was all about fudging the edges of deception.
So when the marketeer appeared here to try to weasel his way between reality and bullshit, I was harsh in my condemnation. Of all places to come to rationalize why it was totally reasonable for lawyers to wear hot pants, SJ was a particularly poor choice.
Go sell your sleaze elsewhere. Do you really feel compelled to push the envelope here so that I’m forced to call you an unmitigated whore and utter disgrace. Go find some gutter to wallow and stay away from here.


