Not long ago, I started seeing people on twitter with blue check marks next to their name. Back when, Twitter used these marks to verify that a user was who she claimed to be, so that others could distinguish the real twitterer from parody or poseur. Of course, the person who needed the blue check would be someone whom others would want to identify as the real deal.
Then, the twitter gods shifted their goal posts a bit, using the blue check to signify that someone was “important,” worthy of the validation of those undeserving of a blue check. Some blue-check twitterers were people without a great many followers. Some were users whose twits weren’t particularly insightful or interesting. Some were downright dolts about whom no one cared. Suddenly, however, they were important people because they sought a blue check from twitter and were validated. If you weren’t one of them, at least you now knew who mattered (and it wasn’t you).
Then there were the people with blue checks who held positions of prominence. Whether they were writers for important soapboxes or judges for high courts, movie stars, the professor and Maryanne, you were now merely one degree of separation away from them. And they were no longer isolated within their bubble, but could collect followers, likes, retwits, to prove to themselves they were relevant and adored.
What’s curious about these new rules of who matters and who does not is that there was little concern about whether they had anything thoughtful or useful to say. Texas Supreme Court Justice Don Willett* has almost 95,000 followers on twitter. How many of them are familiar with his rulings is a mystery, but they know he’s really Justice Willett because he’s got the blue check and twits stuff like this: Continue reading

