As some of you know, I have been writing posts and doing videos for my pal, Lee Pacchia, at Mimesis Law. The idea is to create a legal news website based on substance rather than clickbait or the fluffiness that’s permeated so many other websites that make people stupider. It will include different practice niches, and may well give the sort of people who go to the Puddle to learn how to be a lawyer a terrible headache. We can only hope, anyway.
So what’s a “vertical”? It’s one of those cool, businessguy-type words that Lee likes to use to prove he’s not just another pretty face. In this instance, it’s going to be the criminal justice piece of Mimesis, kind of a cable channel for criminal law. Think Velocity or Food Network, limited in scope and focused on one thing.
But it needs a name. No, SJ can’t be the name, because it’s the name here. Move on.
The name should convey its substance, that this will be about criminal law, the criminal justice system, and, of course, be sufficiently ironic to capture its injustice as well. I plan to include a wee bit of content about the failings of the system. I do that sometimes, you know.
So, what should we call it? Beats the hell out of me. Lee has been trying to put together a name, but the ones he’s come up with just don’t turn my frown upside down. And so, I turn to you, and because I know my faithful readers won’t do squat for me unless there is something in it for them (bastards), here’s the deal:
The person who comes up with the best name for the vertical will win, ta da, a copy of Nathan Burney’s brilliant “The Illustrated Guide to Criminal Law,” signed and with a remarkably inartful picture of a talking pineapple by someone whose name appears briefly on the cover.
This is suitable for framing, provided you’re of the sort that has framed stuff in your personal favorite reading location. You can also give it to the kids for Christmas, though you really should give them their own copy because yours, after you’ve read it, will be kind of disgusting. Or at least that’s what I’m told.
As with all contests here, the winner will be decided by my arbitrary and capricious decision, meaning that you get no vote and if you don’t like my choice, tough nuggies. Now do me a solid and come up with a good name. Please!