While there have been a few new entrants into the blawgosphere of late who have done a bang up job, solid thought and interesting content contributing to the vitality of this ongoing peer-reviewed discussion of the law and legal system, most have been barely concealed (if at all) attempts at playing the social media game, followed by a joyous rush to the bank..
But when I read Carolyn Elefant’s post about paying it forward to law students, who could really use a hand these days, something struck me:
If you’re a busy solo, as the year comes to a close you probably have a bunch of projects that you’d hoped to accomplish in 2010, but that still remain on the back burner…Well, why not give yourself a gift and get the work done, and help another lawyer besides by hiring a law student, an unemployed lawyer or even a new solo to do the work for you?
I’m not suggesting that you spend thousands of dollars. Rather, you could put together a scope of work and assign a fair price – maybe $50 for help with a blog post, or $250 for a fully researched article.
Should we be paying $50 to a law student for a blog post? Aside from the ghostwriter problem, which Carolyn says wasn’t what she had in mind, there’s the question of why anyone, any lawyer, would pay any other person for help with a blog post. There seems to be only one answer: Blog posts are part of a lawyer’s social media marketing campaign. It’s a money maker, a profit center, your new Yellow Pages ad.
So this is just another means of marketing? Then what the heck have I been doing here?
I responded to Carolyn’s post by saying that I would be happy to get $50 per post, given that I’ve been doing all this posting for all this time for free. I don’t charge anyone to read what I write, not that anyone would be interested in paying. As I’ve said before, I write for my own sake, not yours.
And yet how many hundreds of times have my posts been interpreted, and motives impugned, by those who have no comprehension how anyone could conceivably do this, write a blog, for any purpose other than to make money. I may not write for that purpose, but I’m awfully tired of feeling like an idiot for writing for the hell of it, and yet having to explain, ad nauseam, that the motives that drive the desperate and mercenary aren’t universal.
So $50 for some out of work kid to do your blog post? Will you make $50 per blog post? Will you make $100, so you can get a return on your investment? Except for very few, whether because they’re in a peculiar market or niche, the answer is nope. There’s nothing to be made here. Just keep walking.
A couple of years ago, I wrote posts for some other online publications, for which I was adequately compensated. But they were under my name, and reflected my editorial content. They weren’t blawgs, and I was happy enough to scribble off some paid content. I like to write. I like to write even better when someone pays me to do so.
While I realize Carolyn didn’t mean it this way, her inclusion of $50 for a blog posts reveals that she’s bought into the whole marketing scheme, that there’s a monetary value worth putting into social media because there’s an expectation that there’s money to make from it. If a person is writing a blog just to write, or to take part in a grand discussion, then the notion of paying somebody to do it for you makes no sense. Only if this is meant to be part of a money making enterprise would it make sense to pay someone.
Maybe it’s because I’m a dinosaur, that I reject both the image of lawyer as streetwalker as well as the reality of strutting my stuff in the hope that I can snag a case via the internet wilds where someone isn’t looking for a free lawyer. Maybe because my dream is that clients come to me because they’ve been told that I work hard, and give them everything I’ve got. Maybe it’s clients for whom I’ve won big. Maybe it’s clients for whom I haven’t, but appreciated that I told them the truth every inch of the way. But whatever it is, I don’t understand why we’re promoting the idea online that a blog and 52 posts will allow any fool to pretend to be a great lawyer, and that’s a good thing. For a mere $2,600, you too can be a huge success on the internet.
So if I don’t get it, then it must be my problem. In the meantime, if anybody wants to pay me $50 per post, I’m here. Up to now, nobody has paid me a dime to publish a post on SJ. Seriously, I could be the biggest idiot in the blawgosphere. It clearly appears that I’m doing something very, very wrong, because I now write for free.
