When the NCAA was compelled to allow college athletes to enjoy million dollar sponsorships for their name, image and endorsement, many applauded that the students would finally be allowed to partake of the bounty that had previously gone only to their colleges. Yay? Well, kinda, but for the fact that the bounty wouldn’t be distributed equitably.
To most of us, this was so obvious that it was accepted as a given. Star athletes would make big bucks. Lesser athletes, less, if anything. Meritocracy would vote with its wallet, as it should. But what of the age-old sport conundrum, that women don’t get the opportunities and benefits that men do? Continue reading
