The reason the word Google has changed from a noun to a verb isn’t accidental. Before Google, there was a slew of search engines, almost all gone and forgotten now. Infoseek was, perhaps, its biggest competition, but Google blew it away as a search engine, and more importantly, as a business. As much as search engines were critical for using the World Wide Web, they had no means of monetizing their product. Google figured it out and crushed the competition.
It didn’t happen because of diversity. Nobody knew or cared whether they met a quota of women or minorities. The tech made it happen. The geeks made the tech happen. And the geeks were, in the light of the moment, unsavory in their actions.
But at the time, that wasn’t a national obsession and nobody cared. Or more to the point, the geeks were building a world the rest of us didn’t quite understand, and could never build on our own because we lacked their mad skillz, but definitely enjoyed and wanted. It was a brave new world, unseemly though it may have been behind the Silicon curtain. Continue reading →