There is a near-religious belief that the vast number of people who fall into the category of legally underserved are not only worthy of legal attention, but offer a huge opportunity for those who want to chase after their pennies. It’s called A2J, for Access to Justice, because Legally Cheap would make for a lousy brand.
These are not the indigent, of which there are many. and for which a very different sent of concerns apply. If there’s no money for food or clothing, there’s no money for legal doodads and gadgets. The A2J industry wants nothing to do with them. They don’t even have pennies to chase.
Rather, these are the people who have jobs, money and assets, but prefer to allocate their scarce resources elsewhere. Like the newest iPhone, or hip fashions. Lawyers? Not so much. It’s not that they can’t afford a lawyer, but that they just don’t want to squander their hard-earned money on competent counsel. The priests of A2J cry sad tears over their plight, because they lack “access” to the legal services they desperately need but cannot find at the price they want to pay. Which is pretty much nothing. Continue reading
