When I reviewed Avvo’s latest effort, Avvo Advisor, my perspective was whether this notion, clients reaching out to lawyers for a 15 minute consultation for $39, could provide a meaningful service to clients. Clients. That’s where my head went.
But as Sam Glover at The Puddle relates, I may have completely, totally missed the point.
But now I realize that’s not really the point of Avvo Advisor. Although some clients will certainly get the advice they need, it’s really a lead-generation service for lawyers. Granted, lead generation services for lawyers are a dime a dozen. I get please-write-about-our-company requests from lead-generation companies almost daily. They mostly follow a similar model: the company finds the potential clients, you pay a fee for each “lead,” and you do the legal work. The problem is that a lot of the leads are tire-kickers looking for free advice or just dead-ends (wrong jurisdiction, wrong practice area, etc.).
Duh. What was I thinking? So this isn’t a means of providing inexpensive, quick legal advice to clients at all, but just another lead generation gimmick designed to eliminate the tire-kickers, the freebie question callers, by sucking $39 out of the naïve and making them pay the freight for lawyers to use the 15 minutes to throw on their hotpants, strut down the boulevard and score the case? Continue reading

