Brian Tannebaum twitted that he was putting the finishing touches on his presentation about online ethics. This is the twitter version of a firebomb, as he’s neither inclined toward subtlety nor tolerance for deception. It was only a few days after a full day program by the Practicing Law Institute in Manhattan, the mood set by Steve Rubel, described by the program’s moderator, Kevin O’Keefe :
Steve is a true digital media thought leader, having blogged actively since 2004 at Micropersuasion and now at The Steve Rubel Lifestream. He joined Edelman, one of the world’s most respected public relations firms, as EVP/Global Strategy and Insights in 2006 to help the firm use blogs more effectively, and works with clients to unify their communications strategies across traditional and new forms of media.
Having never met a “true digital media thought leader,” I considered going to the free beer for bloggers that Kevin was throwing. Not because of the free beer, but because of the potential for CLE credit for heavy drinking. There was no CLE credit to be had from the full day program.
The list of participants for the PLI CLE did not include Brian. Nor a laundry list of others who have stood unpleasantly firm against the cheers and choruses of lawyer marketing in the ethics free zone. Each will absolutely assure you, or anyone else who asks, that they would never contribute to the ethical dilution of the legal profession. The best they have is the sin of omission, enjoying the beauty of puffery without the angst of messy detail. Don’t blame them, for there isn’t much else to sell.
That Brian was busy completing a presentation came as a shock. What entity could possibly have the guts to put Brian Tannebaum in front of a microphone to tell the world that their baby is butt ugly? Who is so bold as to face the truth?
Avvo. Yes, Avvo.
I’m neither friend nor foe to Avvo, per se. I truly like the guys involved, even if I think some of their initiatives are just awful. Most of the time, they don’t hate me for being honest.
Avvo is putting on one of its dog and pony shows in Orlando. They call it Avvocating. It’s a cute name, and there’s nothing wrong with a cute name. But it will not be a cute dog and pony show. In fact, much to my amazement, it’s no dog and pony show at all.
Sure, there will be the usual assortment of snake oil salesman and the women in short shorts. After all, that’s what brings in the lonely lawyers. But there will also be this:
Ethics and Online Marketing – Brian Tannebaum, Lawyer – (1hr CLE)I’ve heard Brian speak. He’s an excellent speaker, substantive yet humorous. Comprehensive and detailed. Most of all, he holds no punches.
Social media and online marketing have brought a variety of ethics concerns into question for lawyers. This Ethics of Online Marketing session is designed to help lawyers and legal marketers understand the professional ethics rules and state bar regulations governing online advertising, websites and social media.
What is most impressive is that a few guys, Mark Britton, Josh King, Conrad Saam, have enough faith in their own integrity, and that of their company, to put Brian Tannebaum on stage. They don’t fear balance. They don’t fear a different of opinion. They don’t fear Brian.
Whenever news of a new program on social media or legal marketing comes in, I take a quick scan to see who will be telling lawyers about the “future of the law.” Half the time, it’s people I’ve never heard of and who have no apparent connection to social media in any of its myriad forms. Have you ever wondered why you paid to listen to a one hour lecture about blogging from some lawyer who has no blog? The idea of matching of speaking gigs to qualifications eludes many bar associations.
The other half of the time has speakers who have a horse in the race, a product or agenda to promote, trying to pass themselves off as the honest broker of the internet. This wouldn’t trouble me greatly, noting that any lawyer who chooses to pay good money to listen to someone trying to sell them something gets what he deserves, except that it’s like putting a loaded gun in the hands of a child. There is so much harm to be done, to themselves and the profession, and there is no one to tell them not to stare down the barrel as they pull the trigger.
Since two halves make a whole, that means there isn’t any room for balance, for the speaker who will urge caution, who will remind them that lying, and even mere misleading, on the internet is still wrong. Who will say that sometimes the internet bites back, and sometimes it crashes down on them and destroys them? It comes as a terrible surprise when things don’t go as planned.
Avvo has done what PLI lacked the guts to do. Avvo has taken a shocking risk by giving the floor to Brian. Knowing that neither Mark, Josh nor Conrad are fools, they do so with the foreknowledge that they not only have a business they want to succeed, but they have a business they want to be recognized as having the integrity to air both the things that make them money as well as the things that serve the profession. And as it happens, Brian’s session carries 1 hour of CLE credit. Go figure.
Well done, Avvo.
I hope they videotape Tannebaum’s presentation. And send me a copy.

Owens tells the stories of the tensions of law enforcement from the perspective within the Bureau, bucking the petty rules and being “mavericky” in a place where wearing a blue shirt rather than white was deemed pretty radical. The book is a series of anecdotes of Owens’ life in the FBI, and what is clear is that the FBI was his life, quickly supplanting his first marriage and two children with barely an explanation. His dedication toward his fellow agents, his pals, never goes unmentioned, while his children are barely given a thought.