Most of us believe we’re too savvy to fall for a fake news site, whether a non-existent Denver newspaper created by a Democrat from California, or fake news spread by the Russians and Chinese taking the most trusted source of information, Facebook, by storm. But the point of fake news isn’t that you actually believe the stories, but that they sow a sufficient seed of doubt.
Sure, some percentage of people actually believed the content such sites (for instance, that Hillary Clinton was behind the death of a federal agent). But a far greater number of people came away ever so slightly more doubtful of what is true. They didn’t believe Hillary Clinton ordered a hit, but they didn’t disbelieve it either. It simply became part of the background, one more unsettled question.
Part of the problem is that the internet has allowed us to live in a bubble of confirmation bias, believing what serves our beliefs because we want to believe.
Many of us are ensconced in our own information bubbles. Few people reject crazy claims based on the fact they hadn’t heard about them before now, because chances are they already have heard about them, or something close to them, from the sites that tend to confirm their biases. That makes them more susceptible to taking fake news seriously.
