Much as I enjoy marketing guru Seth Godin’s insight into the twisted world of self-deception, he went a step too far.
When did companies start talking about, “unexpectedly high call volume?”
Are they really so inept at planning that the call volume is unexpected? For months at a time?
Even non-legacy companies like OpenTable are using it to describe their email load.
Once an institution starts glibly lying, it’s a slippery slope. A reality distortion field moves from on-hold time to diesel emissions.
Let’s be clear. Nobody, with the possible exception of someone’s grandma, believes that customer services is “experiencing a higher than expected call volume.” Nobody believes that they are there to provide you “with excellent customer service.” Nobody believes they “understand your frustration.” Nobody believes they are “sorry for the inconvenience.” Nobody believes they give a flying shit. And that’s especially when true when there’s the faint accent of Tagalog when saying it. Continue reading
