It’s long been a peccadillo of mine, that when I buy a car, it’s not a free advertising opportunity for the dealer. If they want it to be their billboard, they are free to negotiate for the space. If not, then there is no reason for the dealership’s name to adorn my vehicle. Most people, however, don’t care.
It used to be a metal plaque drilled into the trunk of the car, which later devolved to a sticker and then, now, a tasteless license plate frame. Dealers can be so compulsive about their free advertising opportunity that I’ve had one switch out my plain frame for theirs when my car was brought in for service.
They’re ubiquitous, though most do something that has surprisingly been ignored. They violate section 402(1)(b) of the New York Vehicle and Traffic Law, which provides:
Number plates shall be kept clean and in a condition so as to be easily readable and shall not be covered by glass or any plastic material, and shall not be knowingly covered or coated with any artificial or synthetic material or substance that conceals or obscures such number plates or that distorts a recorded or photographic image of such number plates, and the view of such number plates shall not be obstructed by any part of the vehicle or by anything carried thereon . . ..
