The New York Times does a feature-length profile of Gary Vaynerchuk, who went from wine seller in New Jersey to social media phenomenon. It took forever in social media terms, days, but he got there. clawing his way to the top of twitter, where he’s known as @garyvee with almost 100,000 twits and more than 1 million followers.
He’s bootstrapped his social media fame into a thriving ad agency, though I doubt he would call it that since ad agencies are so 1950’s Mad Men-ish. Gary is early-adopter all the way.
Mr. Vaynerchuk, 37, is a social media marketer with some very big clients, and he’s a tireless self-promoter. Anyone fitting that description is all but required to find novel ways to win attention and coin catchphrases, and his new favorite is “jab, jab, jab, right hook.” Continue reading


