It’s not as if the idea wasn’t ugly when first announced, though it smelled of the typical taint of skirting ethical rules. Then again, for Rachel Rodgers, ethics existed to oppress young, innovative, lawyers such as her. Rules didn’t apply to Rodgers.
But that was back when Rodgers hooked up with a marketeer, Ash Ambirge, who had a marketing biz named House of Moxie and ran a website called The Middle Finger Project. Much as Rodgers feigned being cool, Ambirge took it to a level well beyond anything Rodgers could have imagined. Ambirge had edge, where Rodgers was the innovative twinkie lawyer.
Ambirge first retained Rodgers as her lawyer, paying a monthly retainer of $750 for a year under “Small Business Package #2,” but they were soon to be partners in an e-book, Small Business Bodyguard, which gave/didn’t give legal advice. According to Ambirge, the book consisted of “rudimentary legal checklists” which she jazzed up with her ‘tude. So what? If dopey online entrepreneurs were foolish enough to get their legal advice from a book of basic lists, with the fees for that advice split between lawyer and non-lawyer, they get what they deserve. Continue reading
