For years, I was able to trade up my cellphone for a new one within three months of the end of my Verizon contract. The trick was to keep me as a customer, as acquisition costs were steep and it was worth the loss of a few months to keep me loyal. Plus, the cellphones were always free. It was the Schick Razor approach to technology: Give them the razor and they’ll buy the blades.
Ironically, I had a phone called a razor for much of the time. The old Star Tac and flip phone were history, and there was a new “G” always tempting me. When I took the dive to my first smartphone, it was a shock. Verizon must have assumed they had me in a vise grip, as the smartphone was no longer free, plus they dumped an activation fee on me. I wasn’t as put out by the cost of the phone as I was outraged by the fee. It was pure, unadulterated greed, a fee for nothing. Sure, they gave a nonsensical excuse, but everyone knew it was a lie. The reason for the fee was that they wanted more money.
Still, I had to get new phones for everyone, and with my kids in need of reliable smartphones now, I pushed forward. It’s two years later, and the once-shiny smartphones have dulled. The batteries are dying. The camera has issues. The connection, once strong and fast, is now gasping for breath. Smartphones truly are smart. After a year and a half, they start to die in almost perfect coordination with the need for a new phone and contract. It’s genius in precision obsolescence. Continue reading →