And because there are too few opportunities for lawyers to put on their hotpants and strut down the boulevard giving their sexy come hither look, ICANN came up with two new “general top level domain” names for your marketing pleasure.
.attorney
.lawyer
Apparently, rumors that dot sleazebag would also become available were greatly exaggerated. The new GTLD names became available yesterday, forcing guys like me to buy up our names so that someone else didn’t. Yes, I purchased scottgreenfield.lawyer and scottgreenfield.attorney. They forward to my old website, simplejustice.us, which makes them a total waste of money. But the alternative was to have Jamison Koehler buy them for his, ahem, massage services. The tummy rub problem loomed large.
For those lawyers who were slow on the uptake and missed the opportunity to buy urls for their name, this is a second chance at establishing an internet existence. There’s nothing wrong with that. These new GTLD names are regulated, meaning that you are supposed to actually be a lawyer to get to use dot lawyer or dot attorney urls. Whether that proves accurate has yet to be seen. It doesn’t seem too hard to game, and I would shocked if it turns out that the use of these urls is actually limited to lawyers. Continue reading



