I could have bet money that the foreward would be written by one of two people. As it turns out, one wrote it while the other wrote the introduction, thus allowing both of the big names in whose reflected glory he hopes to bask to serve as his endorsers. Without them, who would care what he has to say?
Norm Pattis has been working on his book for a while, and now it’s here. It’s called Taking Back the Courts, and the foreward, introduction and first chapter are available online for free. I read them. It was sufficient. A few years ago, Norm might have asked me to review his book. That was when we were good friends, sometimes confidants. Norm doesn’t like me anymore.
The old Norm Pattis
As business died, and the money it brought in with it, Norm had to adapt to a changing world. A tough, nasty, lawyer gave way to a melodramatic marketing, whose every word was carefully crafted to wrench the heart. Provided the reader wasn’t bound up in critical thinking, it was a moving experience. Tears flowed. Emotions swirled. Feelings oozed. That was the way the “leading American trial lawyer” rolled, at least as far as his marketing and branding company, Platform Strategy, thought it best done.
I have followed the new, carefully packaged Norm’s efforts from afar, reading his blog posts from time to time, as he once wrote strong stuff, interesting stuff, thoughtful stuff. It’s now like watching a car wreck, his strained, pedantic prose ranging from the overly simplistic to the unbearably disingenuous. He’s been caught a couple of times for some horrifically bad judgment, whether impugning his client with improvident twits or flagrant hypocrisy. He fights to deny it, but persuades no thinking person.
For the most part, I’ve laid off commenting about Norm’s efforts. As an old friend, I saw no purpose in undermining his marketing efforts. If he wanted to blather about misery, whether his or others, what did I care? Some were laughable. Some were offensive. Some were just dumber than dirt.
They had an audience, whether nutjobs or young lawyers filled with more zeal than comprehension. Whether that audience included potential clients with the money to retain a lawyer is another matter. But Norm built up a following among those who still enjoy a soap opera.
But just the other day, Norm crossed the line again, with a post grounded in the world he’s manufactured to promote his fiction of Norm as the poor, lone David facing a world of Goliaths. It’s a continuing theme for Norm, to set himself up as the lone fighter for truth and justice, and castigating all others as the evil self-righteous mob in a conspiracy to subjugate poor Norm to their will.
There’s truth that others, myself included, have been critical of Norm. It’s a lie that it’s because some conspiracy exists to bend Norm to our will. Whether grandiose delusion or marketing ploy, I can’t say, but the criticism comes because it’s well deserved. We are all subject to the criticism of our peers from time to time. Most of us take it in stride. Norm whines about it, fabricates grand conspiracies and uses it to his marketing advantage.
There have been a few posts that were so shockingly wrong that I was nearly moved to write about them. But I exercised self-restraint, realizing that those who had any depth of knowledge would immediately see that Norm was shooting blanks, and those who couldn’t see it wouldn’t grasp the problem anyway. Still, I admired in a perverse way Norm’s sheer, unadulterated gall, his facility to denigrate others to promote himself.
He does it well, admitting his strawman faults, but then using them to show that he’s only human and in his effort to be the only honest person in law, the only lawyer who truly cares about the downtrodden, the only lawyer who would give his flawed life for others, he blames everyone else for being evil. It’s a great shtick, provided you don’t think too hard or pay attention to the last few times he played that card.
The last time he did this, in his turnaround post on Joseph Rakofsky, Norm needlessly attacked a broad swath of blawgers in order to justify his newfound grasp of the obvious, that Rakofsky wasn’t another downtrodden David, like Saint Norm, against whom all the evil blawgers piled on. Norm discovered that Rakofsky was wrong.
He had previously written about Rakofsky, in a mind-numbingly stupid post, designed to serve his contrarian marketing purposes. Since Norm wouldn’t get any marketing value out of agreeing with others, he decided to go down a different path. Only later did he realize how ridiculous his post was. Nowhere does Norm mention in the second post, which pretends that he only later saw the evidence of Rakofsky’s incompetence, that if this were so, his first post reflected his willingness to opine in the total absence of knowledge. Ignorance isn’t a good marketing tool, so he needed to come up with a better excuse. Of course, the evidence was everywhere, and there’s no rational way he can claim that when he wrote his first post he had no clue what he was talking about. Nor, of course, is being clueless a good reason to write about something, but that’s too obvious for words.
Norm’s willingness to harm others, including some who thought he was their friend, for no purpose beyond self-aggrandizement, is more than I can stomach. Whereas I wouldn’t undermine Norm’s marketing efforts before, and I silently tolerated the fictional world Norm created where he was the hero and everyone else the villain, old friendship was stretched too thin when his self-promotion came at the expense of the few who still tolerated Norm despite his self-serving manipulations. It made clear that Norm cared about no one and nothing but Norm. There was no going back.
The foreword to Norm’s book is written by F. Lee Bailey, a disbarred lawyer of great talent and even greater hubris. The introduction is written by Gerry Spence, the master of self-promotion and emotional angst. This is the company Norm hopes to keep. He will send love notes to foolish young lawyers who think that they can bask in the reflected glory of greatness, just like Norm, but only so that he has adoring fans. Maybe they will buy his book and gush about how sensitive he is. The book will likely be a big hit with the tin foil hat crowd, who love simplistic vilification.
I won’t buy the book. I already know Norm’s message, and it holds no interest for me. That Norm chose to harm others in the process of promoting himself is the last straw. Norm can wallow in his guilty verdicts by himself. I have no sympathy left for him. He’s chosen to be despicable, and his pathetic attempt to pretend he’s forced to do so because of the vast conspiracy against him no longer suffices.
At the end of Norm’s second Rakofsky post, he complains (after writing that he has no cause to complain, which naturally doesn’t stop him from doing so) of being attacked:
But today. Well, today, I illustrated the point I attacked in this piece: the Internet to rageaholics what bars are to drinkers: places where it’s too easy to go on a toot without regard for the consequences. So much though I don’t regret the flame war — it felt good; I regret the descent into simian rage. Mea culpa.
Every hockey team has its enforcers, guys who go out to draw penalties and try to distract opponents from the game at hand. Better players know to ignore then enforcers. I failed today, and hence draw some time in the penalty box. Live and learn, over and over and over again.
The conspiracy against poor Norm continues. But you can help quell the evil bullies and support the flawed but valiant David by buying his book or referring him a paying client. That’s all this is about.
If this post comes off bitter, it is. Norm betrayed a lot of old friends, myself included, who were there to help Norm and never, despite being used as the foil in Norm’s marketing campaign, tried to hurt Norm. Yet Norm went out of his way to hurt others to promote the greater glory of Norm Pattis.
Update: Not surprisingly, Norm has responded, raising the same tired conspiracy theory. But curiously Norm writes:
I first heard his name when he called me years ago. He was launching SImple Justice and called around to other bloggers to introduce himself and get tips on what works and doesn’t. The call amazed me. This was a guy who was going online with a design. I turned down the offer to co-author his page.What makes this particularly fascinating is that it’s a wholesale fantasy. It never happened. Except maybe in Norm’s wildest imagination. I had no clue who Norm was when I started SJ, nor for quite a long time after that. I never called around to other bloggers, Norm inclusive, to introduce myself, gets tips, or for any other purpose under the sun. Complete nonsense.
Nor did I ask Norm to co-author my “page”, whatever he means by that, though I did tell him when he left Crime & Federalism that he was welcome to post here if he wanted. Aside from that, his claim is totally, completely, entirely nuts; a complete fabrication. His attempt to smear me by suggesting this was my covert marketing design is just off the wall.
But it is nice to see that he has enough shame left in him to try to spin his way out of his hole.

