As some of you know, I have been writing posts and doing videos for my pal, Lee Pacchia, at Mimesis Law. The idea is to create a legal news website based on substance rather than clickbait or the fluffiness that’s permeated so many other websites that make people stupider. It will include different practice niches, and may well give the sort of people who go to the Puddle to learn how to be a lawyer a terrible headache. We can only hope, anyway.
So what’s a “vertical”? It’s one of those cool, businessguy-type words that Lee likes to use to prove he’s not just another pretty face. In this instance, it’s going to be the criminal justice piece of Mimesis, kind of a cable channel for criminal law. Think Velocity or Food Network, limited in scope and focused on one thing.
But it needs a name. No, SJ can’t be the name, because it’s the name here. Move on. Continue reading
