I’ve never been a member of the “information wants to be free” club. That’s because I create content (this stuff you’re reading), and as much as I choose not to monetize it by putting advertisements on SJ, though there is the donate button on the sidebar, it pisses me off when someone else decides to take my content, put it on their website and make money off it. I give it for free. You don’t get to steal my content so you can make money. Is that wrong of me?
At Boing Boing, Cory Doctorow writes about a new browser called Brave.
Brave is a new experimental browser from Brendan Eich, inventor of Javascript and co-founder of Mozilla. It comes with a built-in ad-blocker that only blocks third party ads, and replaces them with non-tracking ads from its own inventory, whose revenue is then shared with publishers and users, on better terms than most ad networks give.
If my understanding is correct, Brave takes OPC (“other people’s content”), strips out the advertising that the original source of the content uses, and replaces it with its own advertising. There is one additional aspect, but it needs to be addressed separately, that the revenue from the replaced ads are “shared with publishers and users.”
For obvious and self-serving reasons, one can understand why users would love that. Instead of finding themselves in the constant position of having to suffer advertising to enjoy the internet, they would get something out of it. And publishers too? Well, that’s not as simple. Continue reading

